The Green Sheet Online Edition
July 23, 2007 • Issue 07:07:02
Where oh where are your consumers?
Multicurrency payment and risk solutions provider First Atlantic Commerce announced the launch of its Internet-protocol (IP) Geolocation service. IP Geolocation is the process of evaluating an e-commerce transaction based on the geography of the consumer.
FAC's service, cGateLocate, enables merchants to view customers' browser locations, all the way down to their ZIP codes, as well as the name of their Internet Service Providers and their domain names.
CGateLocate is suitable for geo-marketing purposes, as well as risk management functions. It provides a tool for merchants to better understand their customers and drive online marketing campaigns tailored to certain demographics.
The information can also be vital to fighting fraud and mitigating risk.
Available to merchants worldwide, cGateLocate is appropriate for all types of online businesses, whether they sell products or are media portals. It can be used by all online merchants, including those who have existing payment gateway services with other providers.
Based in Bermuda, FAC manages a reseller program for ISOs around the world. After pre-qualifying leads to ensure they fit the product requirements, ISOs/merchant level salespeople (MLSs) can earn ongoing multicurrency residuals.
FAC provides ISOs/MLSs with per-click pricing, based on anticipated number of clicks per month. Agents then mark up the per-click fee.
Residuals are ongoing for as long as merchants use the service. To earn additional recurring revenue, ISOs/MLSs can also refer qualifying merchants for international payment solutions.
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