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Table of Contents

Lead Story

Bring the 'ATM-O-Matic' to a retailer near you

News

INDUSTRY UPDATE

APEX awards: The Green Sheet's lucky seven

Welcome aboard GSTravelAdvice

Meet the new, nimble Hypercom

Features

GS Advisory Board:
Value-adds: Recipe for success? Part II

PCI standards weigh on ATMs

Gary Wollenhaupt
ATMmarketplace.com

Industry Leader

Gerry Wagner –
Discovering new opportunities

Views

Merchant cash advance companies on the offensive

Patti Murphy
The Takoma Group

A pandemic is sweeping POS terminals: Are you ready?

Biff Matthews
CardWare International

Education

Street SmartsSM:
Lust for the lodging market

Dee Karawadra
Impact PaySystem

Data security sells

Aaron Bills
3Delta Systems

The all-time dirtiest processor tricks

Adam Atlas
Attorney at Law

Are you business-suicidal?

Paul E. Donihue
Advanced Merchant Services Inc.

PCI: Eye to eye with federal law

Ross Federgreen
CSRSI

Out-of-sight Outlook tricks

Joel and Rachael Rydbeck
Nubrek Inc.

Company Profile

Gravity Payments

New Products

Ringing in a smart idea

IPS Express- Mobile Payments
Payment Data Systems Inc.

Where oh where are your consumers?

cGateLocate
First Atlantic Commerce

Outsource the chargeback confusion

ChargebackAudit LLC
Chargeback Dispute Management System

Inspiration

If the shoe fits, bear it

Departments

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

July 23, 2007  •  Issue 07:07:02

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New Products

Where oh where are your consumers?

Product: cGateLocate

Multicurrency payment and risk solutions provider First Atlantic Commerce announced the launch of its Internet-protocol (IP) Geolocation service. IP Geolocation is the process of evaluating an e-commerce transaction based on the geography of the consumer.

FAC's service, cGateLocate, enables merchants to view customers' browser locations, all the way down to their ZIP codes, as well as the name of their Internet Service Providers and their domain names.

CGateLocate is suitable for geo-marketing purposes, as well as risk management functions. It provides a tool for merchants to better understand their customers and drive online marketing campaigns tailored to certain demographics.

The information can also be vital to fighting fraud and mitigating risk.

Available to merchants worldwide, cGateLocate is appropriate for all types of online businesses, whether they sell products or are media portals. It can be used by all online merchants, including those who have existing payment gateway services with other providers.

Based in Bermuda, FAC manages a reseller program for ISOs around the world. After pre-qualifying leads to ensure they fit the product requirements, ISOs/merchant level salespeople (MLSs) can earn ongoing multicurrency residuals.

FAC provides ISOs/MLSs with per-click pricing, based on anticipated number of clicks per month. Agents then mark up the per-click fee.

Residuals are ongoing for as long as merchants use the service. To earn additional recurring revenue, ISOs/MLSs can also refer qualifying merchants for international payment solutions.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems