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Table of Contents

Lead Story

Making hay of new IRS reporting requirements

Adam Atlas
Attorney at Law


Industry Update

TCF Bank lawsuit challenges Durbin Amendment

Reaching out to medical marijuana dispensaries

Mercator explains growth in micropayments, virtual purchasing

New MasterCard credit card generates passwords

Trade Association News


Research Rundown

Selling Prepaid

Prepaid in brief

Open-loop prepaid part of CTA's new fare system

Prepaid's emergence in India


Challenges to Dodd-Frank, Durbin heat up

Mark Brady and Ross Federgreen
CSRSI, The Payment Advisors

It's the economy, again

Brandes Elitch
CrossCheck Inc.


Street SmartsSM:
What the feet on the street need from acquirers

Ken Musante
Eureka Payments LLC

Content marketing delivers by engaging prospects

Peggy Bekavac Olson
Strategic Marketing

Going beyond PCI

Tim Cranny
Panoptic Security Inc.

Where is our industry heading?

Jeffrey Shavitz
Charge Card Systems Inc.

Become a payment superhero

Jeff Fortney
Clearent LLC

What PCI DSS 2.0 means for financial institutions

Gary Palgon
nuBridges Inc.

Company Profile

Global Electronic Technology Inc.

New Products

Encrypting, entertaining self-service terminal

Key Innovations Ltd.


The pursuit of happiness



Resource Guide


A Bigger Thing

The Green Sheet Online Edition

November 08, 2010  •  Issue 10:11:01

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Trade Association News

WSAA 2010 a smashing success

#dcf_If you haven't attended one of the regional acquirers trade shows recently, you may want to add it to your to-do list for next year. These ever increasingly popular shows are offered annually in various parts of the country. The Western States Acquirers Association held its annual show Oct. 13 to 14 in La Jolla, Calif., and it was one to remember.

Perhaps it was the beautiful locale, an industry recovering from tough economic times or a bit of both. But this year's show attracted nearly 600 participants. Add to this the pleasant surprise of an almost 2:1 attendee to vendor ratio and you have the formula for a successful event.

Field Guide sets the tone

Wednesday began with the popular Field Guide for ISOs seminar. This information-packed four hours was included with registration to the WSAA show.

Mark Dunn, founder of Field Guide Enterprises LLC, opened the session and also led the Sales Training Success session. Other topics were presented by industry notables and included:

The day then shifted gears with the opening reception, sponsored by Moneris Solutions and Planet Payment, and an after party sponsored by iPayment Inc.

Breakout sessions stand out

Not to be outdone, Thursday was packed with education and information. Between exciting sessions, attendees mingled with the exhibitors. Breakout sessions were held after the morning's general session offered by a panel that provided the audience an overview on interchange and pending legislation.

Breakout sessions were also presented as panel discussions and included:

After the standing-room only breakout sessions, attendees were treated with a keynote address by Jeffrey Hayzlett, the former Chief Marketing Officer of Eastman Kodak Co. and author of The Mirror Test.

Hayzlett amused and mesmerized the audience with his tales of highly creative marketing campaigns and advice on how to adapt these techniques to the payments industry.

Finally, payments industry icon Paul Martaus ended the day with his take on the industry and where he sees it heading. As always, he presented his insights with a wry sense of humor.

Attendees, vendors energized

Attendees and vendors alike were abuzz at the closing reception. Most agreed that this was one of the most informative and exciting shows they had attended.

When asked what he believes attributed to the phenomenal success of this year's show, Steve Eazell, President of WSAA replied, "I think that it was a combination of things. In so many ways, it was a perfect storm.

"I believe that the economy has shown signs of recovery, and people were looking for a solid outlet to network and get together. We held it in a great venue - in La Jolla in October - with great hotel rates. A good location is crucial to the success of these regional shows, and we have always recognized that.

"We were coming off of a pretty good buzz that was generated from last year's successful show. Plus, we had great marketing this year, we had a fantastic agenda including awesome speakers, (did I mention that we were in La Jolla, can't stress that enough) and our amazing board created an incredible show."

The next regional show on the calendar is the Northeast Acquirers Association's annual winter show scheduled for Jan. 25 to 27, 2011. The event is held each year in Mt. Snow, Vt. Exhibitor space and rooms both fill up quickly, so be sure to sign up early. More information can be found at

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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