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Table of Contents

Lead Story

Think technology and loyalty for the holidays

News

Industry Update

AmEx, the DOJ settlement holdout

PCI SSC's latest: P2PE guidelines

ALDI breach may highlight fraudster M.O.

Trade Association News

Features

Keeping merchants in the know

Selling Prepaid

Prepaid in brief

Prepaid profile: Prepaid Solutions Inc.

How regulations can help prepaid

Views

Interchange: Matching loyalties and realities

Patti Murphy
The Takoma Group

Does PayPal's new offering actually mean anything?

Ron Osborne
Salus-Novus Inc.

Education

Street SmartsSM:
Making VAR relationships work for you

Ken Musante
Eureka Payments LLC

Think before you send

Dale S. Laszig
Castles Technology Co. Ltd.

HIPAA and PCI: How do they compare?

Nicholas Cucci
Network Merchants Inc.

Budgeting: A crucial management skill - Part 2

Vicki M. Daughdrill
Small Business Resources LLC

Company Profile

TriSource Solutions LLC

New Products

Automated, but not ignored, billing

Information & Analytics Services
First Data Corp.

Inspiration

Opening doors through community service

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

October 25, 2010  •  Issue 10:10:02

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Think before you send

By Dale S. Laszig

In the brave new world of high-speed communication, email is the new letter, and texting is the new email. It's part of our changing views on formal and informal correspondence.

Generally speaking, the paper note is going the way of cursive script: an archaic form that's no longer being taught in school. However, email etiquette is part of most business school curricula and of increasing concern to the global business community.

The right mindset

Rules of engagement for sending and receiving email are easy to follow, so why are they overlooked? In most cases it's because we simply react without taking time to plan and think.

In the absence of body language and tone of voice, the email environment can become a breeding ground for misunderstanding. Before you press "Send," consider putting your email through a stress test by reading it as if you were the recipient. How would you feel if you received this message? Is it easy to understand? Are you motivated to respond?

Effective email communication requires the right type of mindset. It's not unlike a crossword puzzle: you have to find the right words to fit inside the squares. How many times have you witnessed a runaway email trail?

As in any crossword, a single misplaced word can affect all the neighboring squares, throwing you out of kilter and leading you astray from the answers you seek.

Master the elements

Professional email has a clear unambiguous message, a layout that's easy on the eyes and a courteous, compassionate tone. Following are guidelines to optimize each of these elements, improve the quality of your email and move your business forward.

Saving trees, saving money

It's interesting how much emails have in common with clicks. Both have evolved from paper to electronic formats and even appear to be merging as many high-end retailers email credit card receipts to customers who opt out of receiving paper copies.

Signature lines at the bottom of emails exhort us to "go green" by not printing a paper copy of the email. Green is also the color of money, so let's go even greener by improving the quality and decreasing the quantity of our email correspondence - and thinking before we send.

Dale S. Laszig is Vice President of Sales in the United States for Castles Technology Co. Ltd., a manufacturer and global provider of smart card, contactless and POS solutions. She can be reached at 973-930-0331 or dale_laszig@castech.com.tw.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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