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Table of Contents

Lead Story

Will smart phones drive out plastic cards?


Industry Update

VeriFone expands mobile payment footprint

Is Cimbal's proximity payment network a game changer?

IDC's take on mobile payment schemes


Eight payment companies listed on Inc. 500

Selling Prepaid

Prepaid in brief

Suit the gift card to the merchant

Thom Aldredge
World Gift Card


Cash still standing its ground

Patti Murphy
The Takoma Group

Further fraud trends in 2010

Nicholas Cucci
Network Merchants Inc.


Street SmartsSM:
Are mobile payments a threat to ISOs? - Part 1

Ken Musante
Eureka Payments LLC

The power of word of mouth

Nancy Drexler
Marketing Consultant

Who's your counterparty?

Barry Sloane
Newtek Business Services Inc.

Four things to know about security interests

Sarah Weston
Jaffe, Raitt, Heuer & Weiss PC

Command performance meetings

Dale S. Laszig
Castles Technology Co. Ltd.

Company Profile

Blackhawk Network

New Products

Easy inventory management

eProcessing Network LLC


If you're in business, you need a plan



Resource Guide


A Bigger Thing

The Green Sheet Online Edition

September 27, 2010  •  Issue 10:09:02

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Command performance meetings

By Dale S. Laszig

Can you remember the last time you felt excited about going to a meeting? Perhaps it was an invitation with a paper umbrella announcing a company bash or the unveiling of a new product line. Meetings can be meaningful and productive, but they too often miss the intended mark.

A meeting, like any theatrical production, has three essential ingredients: timing, action and plot. If any of these are lacking, the reviews will not be kind.

Avoid common pitfalls

Here are the most common complaints among critics:

Put on a show

A good meeting resembles a three-act play, with each act contributing equally to the structure and integrity of the event. Here are some ways to make each act a bravura performance:

Grab the spotlight

Finally, it's no accident that carefully planned meetings tend to be more memorable than hastily arranged assemblies. But even spontaneous gatherings can be productive and successful if a bit of theatricality is applied.

Devising a theme for the meeting will add a sense of fun and adventure to the intended call to action. Good timing, combined with audience engagement and a strong story line, will set the stage for a command performance.

Dale S. Laszig is Vice President of Sales in the United States for Castles Technology Co. Ltd., a manufacturer and global provider of smart card, contactless and POS solutions. She can be reached at 973-930-0331 or

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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