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The Green Sheet Online Edition

August 09, 2010 • Issue 10:08:01


Focus on success with self-help CDs

Whether you own a business, want to start a business or work for an employer, it's important to keep your mind focused on success. If you run a business, you'll want to think empowering thoughts to keep your customers happy, motivate your employees and move swiftly toward your business goals without stagnating or getting sidetracked.

If you work for someone else, you'll want to be success-oriented for any number of reasons: to help the company achieve its goals, secure your job, climb the ladder, boost your salary or simply make your mark with a top-notch work performance and sales.

On one hand, zeroing in on long-term goals and keeping your nose to the grindstone is easier said than done. On the other, hearing someone say the right things can stir you to do what needs doing.

Mental stimulation

One way to stay on track is to listen to self-help CDs, which are designed to feed your mind with positive thoughts on things as specific as your approach to business and marketing, or as general as how you feel about yourself and the way you come across to others.

These wonders are called self-esteem-enhancing or motivational CDs for a reason: they do help lift your feelings of self-worth and motivate you to take action in various areas of your life.

You can listen to self-help CDs during your daily commute to work or en route to sales calls. Just pop one in your car's CD player, and soak in the good lessons as you drive. By the time you reach your destination, you should have a better outlook on life and a clear picture of your goals for that day.

Two types of self-help

There are basically two types of self-help CDs: motivational and instructional. Motivational CDs help you set clear goals and figure out how to begin attaining them. They can also provide inspiration to confront immediate problems life throws your way or overcome long-standing bad habits. The options might include learning how to embrace the aging process, quit smoking or even do things you would normally dread, for example bungee jumping or speaking in public.

The other type of self-help CD offers practical instructions for a specific task such as presenting your product to a customer or cold calling for telemarketing sales. Others offer guides to good health through pursuits like healthy eating or fitness.

Plenty of listening options

Indeed, there are both instructional and motivational self-help CDs for just about any subject you can imagine, and sometimes the best results come from using the two types together.

Look for self-help CDs that relate to your area of business, such as sales, marketing, customer relations, referrals, networking, product development and the like.

Some excellent ones to begin with are Secrets of Closing the Sale by Zig Ziglar and How to Master Your Time by Brian Tracy. You can easily buy these and other self-help resources online or at local bookstores.

Easy listening

Keep in mind that while you'll never learn everything there is to know in the business world, self-help CDs can help you to grow personally and learn specific skills as you go along.

And by doing some much needed research while traveling to and from work, you'll give yourself more quality time at home to spend with your family.

Continue moving in the direction of success with these easy-to-use tools. More than likely, you'll end up liking these great "listens" so much that, among other things, you'll be motivated to hear more. end of article

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