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Table of Contents

Lead Story

Light alleviating a dark decline

News

Industry Update

Legislative outlook: Interchange bills less likely than ID fraud rules

First Data's composite security system - a game changer?

TSYS, FNBO enter joint venture

Trade Association News

Features

GS Advisory Board:
Positive economic signs and actions - Part 1

Online banking in Canada:
What happens next?

Joseph Iuso
UseMyServices Inc.

Research Rundown

Selling Prepaid

Prepaid in brief

Win-win scenarios abound at Prepaid Expo

Views

Are banks losing grip on payments?

Patti Murphy
The Takoma Group

Dial or smile

Justin Milmeister
Elite Merchant Solutions

Payments industry issues:
First quarter 2010

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Parting thoughts for readers

Jon Perry and Vanessa Lang
Merchant Services Inc., Texas

Police warn of new skimming devices

Nicholas Cucci
Network Merchants Inc.

Ripples on the mobile Web

Dale S. Laszig
Castles Technology Co. Ltd.

Digging into PCI - Part 9:
Restrict physical access to cardholder data

Tim Cranny
Panoptic Security Inc.

Company Profile

Retail Decisions Inc.

New Products

A mobile payments bundle

MerchantWARE Mobile
Company: Merchant Warehouse

Statistical analysis of prepaid

The Stats Tool
Company: Stanton Consultancy Ltd.

Inspiration

Unleash the power of networking

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

March 22, 2010  •  Issue 10:03:02

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New Products

A mobile payments bundle

Product: MerchantWARE Mobile

Smart phone payment terminals are spreading like wild firewalls. Many were initially limited to Apple Inc. iPhones or Research in Motion BlackBerrys, but more and more makers are aligning their offerings with a range of smart phones as they strive to make their products available and cost-effective for just about any merchant who dreams of handheld payment acceptance.

That is the case with MerchantWARE Mobile, the mobile terminal from Merchant Warehouse that is now available on the iPhone, BlackBerry, Google Inc. Android and Microsoft Corp. Windows Mobile.

Terminal and gateway in one

According to its makers, what's special about MerchantWARE Mobile is that Merchant Warehouse is both its provider and the ISO that enables gateway connectivity.

The merchant's life is simplified because setup, upgrade and troubleshooting issues are the province of one company. And, as a bonus, the payment application is free.

"We're one of the first ISOs to actually own the application end-to-end, not only the application but the gateway it flows through," said Henry Helgeson, President and co-Chief Executive Officer of Merchant Warehouse. "When you download the application and sign up for the merchant account, we automatically light up the gateway that goes with that.

"It's a huge advantage in this marketplace to the educated merchant or MLS [merchant level salesperson]. Because we own it, we can give it away, so the agent gets to make more money on it, the merchant gets a cheaper price, and all the support on it is done in- house."

Safeguarded data

Another feature of MerchantWARE Mobile is that all customer payment data is stored within a vault operated by Merchant Warehouse, rather than on the mobile device, where it is more vulnerable to hackers, Helgeson said.

Furthermore, while the service is obtained as a mobile download, it can be accessed through a Web portal on any computer, affording merchants a more encompassing view of reporting data than what's available on the tiny screen of a handheld phone. Merchants can also connect to the Merchant Warehouse gateway and conduct payments from desktop or laptop computers.

"They do have [standard computer] access to the gateway, so if they lose their phone or anything like that, they can go in and make these charges on their system," Helgeson said. "We have a virtual terminal where they can log in from their computer. So you're not just limited to your [personal digital assistant] - you have access to the back-end from your computer. That's much more robust than what you can put on a smart phone, because the screen size limits you."

Helgeson said the product has proven especially popular with mobile micro-merchants, including taxi cab drivers, flea market vendors and plumbers.

"Our chief competition in this market has been cash or check, and when we put something like this in a merchant's hands, we allow them to take payments more quickly, more easily and more securely than they would normally," he said.

Helgeson added that MerchantWARE Mobile has a companion product in the MagTek Inc. encrypted card reader for merchants who want to conduct swipe transactions. He noted that the card reader is currently available with every smart phone that supports MerchantWARE Mobile, except the iPhone, but that a swipe product for that instrument is under development and will hit the market soon.

Merchant Warehouse
800-749-2173
www.merchantwarehouse.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services