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Table of Contents

Lead Story

Marketing: Are you in or out?


Industry Update

Could community bank loans help the payments world?

Heartland settling up with Visa

Card sales' decline no longer accelerating

Card brand financials remain positive

Trade Association News


Anthony Martin

Glossary of common data security terms

Selling Prepaid

Prepaid in brief

From plastic to virtual: Evolution of stored-value

Walter Paulsen
Giiv Inc.


Debit rules and other musings

Patti Murphy
The Takoma Group


Street SmartsSM:
Look ahead, show you care

Jon Perry and Vanessa Lang
Merchant Services Inc., Fort Worth, Texas

POS unplugged

Dale S. Laszig
Castles Technology Co. Ltd.

Claws in merchant contracts

Adam Atlas
Attorney at Law

Managing your fraud risks

Nicholas Cucci
Network Merchants Inc.

Company Profile

IPP of America Inc.

New Products

Tracking the ISO beehive

Merchant Flo

Getting merchants to pay micro-ly

Integrity Payment Systems and
Quicksilver Payment Solutions LLC


Curing merchants' sales colds



Resource Guide


A Bigger Thing

The Green Sheet Online Edition

February 22, 2010  •  Issue 10:02:02

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New Products

Tracking the ISO beehive

Product: Merchant Flo

ISOs tend to be heavily stratified and structurally complex. Many oversee multiple sub-ISOs, not to mention numerous merchant level salespeople (MLSs) who command varied payouts and are dispersed across an array of industries and locales. Tracking the vast, unceasing flow of leads, sales, residuals and contractual changes under the company umbrella can be a tall order.

A software program called Merchant Flo, from information technology provider CurveNorth, helps both ISOs and processors manage their institutional "beehives" by tracking and consolidating disparate information streams within one hosted Web service.

A hive of functionality

Among other functions, the program tracks merchant leads, sales, acquisitions and residual payouts among MLSs. Sales agents on the go can provide almost real-time updates of their activity by logging into Merchant Flo on laptops or Internet-enabled smart phones. The service also functions as a platform for underwriting functions that normally necessitate paperwork, simplifying the work of salespeople along with the companies they work for.

Marty Weel, founder and Chief Executive Officer of CurveNorth, said, "Basically what the solution allows ISOs and processors and people managing merchants to do is manage the process from cradle to grave.

"All the way from managing leads to getting an electronic application signature and then actually handling the workflow through sales, through underwriting and through processing - which includes deploying it through gateways, through processors and shipping terminals."

As a software-as-a-service application, Merchant Flo can be used to make residual payments to agents, as well as to calculate residual sums through information entered on the portal, like merchant sales volume and an agent's residual percentage.

"It allows you to automatically pay residuals as income streams are coming from various income sources that need to be paid to agents," Weel said. "To pay residuals, all you do is click a button and electronically, through [the automated clearing house] network, it sends all the residual payments."

To view the application, users enter a username and password. The scope of each user's access can be individually tailored; typically, an agent who signs on sees only the data from his or her own fieldwork, while company higher-ups have access to the portals of the MLSs they supervise, Weel said.

Buzzworthy value-adds

The program also performs sophisticated data analysis that can be used by ISOs or processors to develop sales and marketing strategies, according to Weel.

"You can look at your agents and see their deals over time and drill into them and so forth, so there's a whole business intelligence module that really gives you a good birds-eye view of what's happening," he said.

Additionally, the program can be used to facilitate either residual stream acquisitions or total ISO takeovers, Weel noted. Prospective buyers get a clearer look at exactly what they're buying, and sellers have a single, unified platform for their sales pitches.

Following an acquisition, the software can further more assist company buyers with the sometimes difficult transition into new ownership by providing a more crystallized picture of the new domain in all its intricacy, Weel said.


Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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