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Table of Contents

Lead Story

Do banking silos hinder fraud prevention?

Patti Murphy
The Takoma Group

News

Industry Update

Is online PIN debit more secure?

Social networking meets the POS

Illuminating the compliance highway

Features

Research Rundown

Selling Prepaid

Prepaid in brief

Prepaid expo showcases speakers, regs

How prepaid cards assist in disaster relief

Making the case for disaster relief cards

Views

A PIN for all reasons

Scott Henry
VeriFone

Merchant training:
Competitive advantage, potential game-changer

Biff Matthews
CardWare International

Education

Street SmartsSM:
Gain traction on the red carpet

Jon Perry and Vanessa Lang
888QuikRate.com

Digging into PCI - Part 8:
Assign a unique ID to each person with computer access

Tim Cranny
Panoptic Security Inc.

Clarify your brand and use it

Peggy Bekavac Olson
Strategic Marketing

Selling and giving to specialized markets

Jeffrey Shavitz
Charge Card Systems Inc.

Going alternative

Caroline Hometh
Payvision

Company Profile

Vesdia Corp.

New Products

Separation of powers

iPA280
Ingenico

Going out made easy

TabbedOut
ATX Innovation Inc.

Inspiration

Make everyone your valentine

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

February 08, 2010  •  Issue 10:02:01

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Inspiration

Make everyone your valentine

Love does not consist of gazing at each other, but in looking together in the same direction.
- Antoine de Saint-Exupery

The landscape may be a bit stark and stormy, but splashes of red hearts and flowers are brightening retailer displays throughout the land. For it is February, the month when we celebrate love on Valentine's Day, and business is brisk for florists, card shops and purveyors of fine chocolates.

However, some people believe it is a holiday meant only for school children who haul volumes of valentines - one for every classmate - to school. Others feel the day belongs only to adults who have been struck by Cupid's arrow, those who long to leave work early so they can prepare for a romantic dinner in a secluded, candle-lit restaurant.

That leaves an awful lot of people out of the equation. Maybe some of your friends, family members, co-workers or merchant customers. Maybe even you.

One solution for those who feel left out is to ignore the holiday completely. It is, after all, just another day; it will pass soon enough.

Another tack is to cynically proclaim that Valentine's Day is nothing more than a good way to boost the bottom line if you've been shrewd enough to have landed merchant clients whose sales soar as a result of the holiday.

However, while these approaches aren't wrong per se, they are limiting. And why settle for limits when you, like everyone else, only enjoy a brief time on earth to experience what life has to offer?

Why not fully embrace the day and think of new ways to celebrate it that bring happiness to others? Even those who are deeply in love, in addition to expressing their passion, can also find ways to express many kinds of love.

Appreciate proactively

This doesn't mean sending valentines to everyone you know. It doesn't mean buying chocolates or roses for your colleagues. It doesn't necessarily mean buying anything at all. It means reflecting upon what love for your fellow man means to you and how you might best express it, perhaps by sending nuggets of love into the world and letting them do their magic.

Here are some possibilities (there are countless others):

Those who express their love for others through words and deeds find a tremendous satisfaction in doing so that rubs off in all areas of their lives. Why not join in this month and continue throughout the year?

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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