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The Green Sheet Online Edition

February 08, 2010 • Issue 10:02:01

Research Rundown

Business mobile payments warming up

#dch_A January 2010 report from research and advisory firm Celent LLC discusses the potential in an emerging segment of the mobile payments market - mobile B2X, or businesses' use of the mobile channel to pay other companies, employees and residents.

In Mobile B2X: The Next Mobile Payment Wave in Developing Markets, Celent examines how financial institutions and other companies are beginning to use mobile payments for a variety of new uses including:

  • Payments made by retailers to wholesalers for receipt of consumer goods
  • Salary, commission and pension disbursements made by companies and governments to individuals
  • Social benefit distributions from companies and governments to individuals

Mobile B2X payments present new potential for revenue streams for mobile payment solutions providers. The mobile B2X market "will not come easy and technology alone will not be the only impetus for success," but significant opportunities exist for mobile payment vendors to offer one-stop integration for payers and payees alike, Celent said.

For more information, visit www.celent.com.

Managing card fraud in the U.S.

#dch_Aite Group LLC published a new report in January 2010 to provide directional guidance on the most effective forms of card fraud management in the United States today. Card Fraud in the United States: The Case for Encryption is based on interviews with more than 30 card fraud management professionals worldwide.

It provides an overview of the U.S. card fraud landscape, examines available fraud prevention solutions and offers an in-depth analysis of implementation costs and anticipated success rates.

Card fraud costs the U.S. payments industry approximately $8.6 billion annually, according to Aite. Fighting card fraud effectively involves "triage and telepathy - picking appropriate battles to fight while anticipating fraudsters' next steps based on the rapidly evolving technological landscape," Aite said.

For more information, visit www.aitegroup.com.

Prepaid distribution strategies getting 'malled'

#dch_New research from Mercator Advisory Group identifies and discusses seven major distribution channels used by issuers today to sell their prepaid cards directly and indirectly to consumers.

Consumer Prepaid Distribution Strategies And The 'Malling' Of Prepaid reviews the nature and types of card distribution strategies, with a specific drill-down on the prepaid mall channel and how consumers use prepaid malls.

Mercator identifies and analyzes the best in-store marketing practices of major retailers and their mall partners. Mercator collected survey data from 1,012 adult consumers on a variety of payment topics, then identified the four segments of prepaid card shoppers and their propensity to use in-store prepaid card malls versus other modalities.

Also presented are estimates of money loaded onto prepaid cards purchased from card malls and how that money is distributed across the 13 card mall segments.

For more information, visit www.mercatoradvisorygroup.com. end of article

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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