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Table of Contents

Lead Story

Tough love in compliance and breach liability


Industry Update

Visa consolidates, restructures

Cabbies roll with VeriFone terminals

Negotiating the wireless security minefield

SPVA broadens membership base with global players


Esteban Marin

MWAA raises the conference bar year by year

Embry enters payment hall of fame

ControlScan extends involvement with ETA

Selling Prepaid

Prepaid in brief

Financial storm perfect for prepaid?

Keeping patients sticky

Triumphs and travails of kiosk deployments


Community counts

Biff Matthews
CardWare International

Consumers love rewards, why don't sales reps?

Lori Breitzke


Street SmartsSM:
The proper approach to MLS hunting

Jon Perry and Vanessa Lang

Seven reasons to avoid exclusivity

Adam Atlas
Attorney at Law

A case for case histories

Nancy Drexler
SignaPay Ltd.

The MLS opportunity

Christian Murray
Global eTelecom Inc.

Call reluctance: Diagnose it and treat it

Jeff Fortney
Clearent LLC

Digging into PCI:
Part 1 - Securing the network

Tim Cranny
Panoptic Security Inc.

Company Profile

First National Merchant Solutions

New Products

Advertise for free processing


Purchasing made easy and secure



As in work, so in life



Resource Guide


A Bigger Thing

The Green Sheet Online Edition

August 10, 2009  •  Issue 09:08:01

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New Products

Purchasing made easy and secure

Product: codeOne

A new product called codeOne from New York city-based technology firm M-CodeOne has been termed by its makers a "payment application authentication" - an intermediate device that streamlines and secures the usual card-to-terminal purchasing process.

"Basically, we have a platform on one side, and there's a bunch of technological solutions on the other side - credit cards, debit cards, chip on the credit card - and codeOne is right in the middle of all this," said Ivan Silva, President, M-CodeOne.

Simply mobile

Simply put, the "m-payment" online cell phone application allows its user to access any number of credit or debit cards with a single code unique to each user, using a wireless signal to connect with a merchant's payment terminal.

After registering one or more cards within the application, the consumer is equipped to make purchases by opening the program on a mobile device, entering a personal password, selecting a registered card and entering the purchase amount.

The program then condenses that information into a single purchasing number that changes with every transaction, and which the consumer dictates to the merchant along with his or her cell phone number.

The merchant enters the cell and purchasing numbers for authentication - into a cell phone or conventional payment terminal using the PIN pad - and the transaction is complete (the program interfaces with an acquirer's network).

"You can go online and register one, two, maybe three major credit cards you'd like to use with it and then forget about them," Silva said. "Don't take any of those things out - just use a cell phone - because people continue to use lines of credit ... and expose that information when they have to carry those [cards] with them."


Silva said the program provides both security and safety to consumers in a number of ways.

One is that consumers do not carry around any physical cards, which can be lost or stolen and difficult to keep track of; another is that having a password makes fraud much more difficult than in conventional credit card purchases, where verification involves only signing the receipt.

Many POS mobile purchasing solutions use simple message service text messaging, often requiring several back-and-forth communications and excessive button-pushing - using a slower and less reliable connection, according to Silva.

"It takes more time for you to find the card and swipe and sign or provide I.D. And by the way, how do you know it's secure? Anyone today can fake a credit card.

With this function, the authentication is 100 percent; it is unique for that person and the time it takes for him to open his phone and enter in the phone; it's just pushing the buttons and it's done."


Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Board Studios