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Table of Contents

Lead Story

Warning: Merchants turning up the heat on interchange

News

Industry Update

Wal-Mart banks on the underbanked

MasterCard wins injunction against Visa

A new, happy tune for GS Online

Features

GS Advisory Board:
Value-adds: Recipe for success? Part I

Coinstar and the unbanked

Marvin Lazaro
Kiosk Marketplace and Self-Service World

The symmetry of sponsorship

Industry Leader

John McCormick –
Sharing many kinds of riches

Views

PayPal: 21st century cash

Patti Murphy
The Takoma Group

Spot-on sales savvy

Steve Schwimmer
Renaissance Merchant Services

Kicking the horse we all rode in on

Biff Matthews
CardWare International

Education

Street SmartsSM:
Veritably valuable added services

Dee Karawadra
Impact PaySystem

The lowdown on locked documents

Adam Atlas
Attorney at Law

Shape up those level 4 merchants - now

Ken Musante
Humboldt Merchant Services

10 keys to unlocking your million-dollar portfolio

Jason Felts
Advanced Merchant Services Inc.

What do your customers say about you?

Joel and Rachael Rydbeck
Nubrek Inc.

Company Profile

Central Point Resources Inc.

New Products

POS equipment fit for royalty

EZPROX, Vega9300 and Vega7000
Castles Technology Co. Ltd.

A gift-bearing kiosk

Reward and Gift Card Kiosk
Pay By Touch

Inspiration

Are you living in current reality?

Departments

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

June 25, 2007  •  Issue 07:06:02

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Value-adds: Recipe for success? Part I

Value-added products and services – such as gift and loyalty cards, check services, and merchant cash advance programs – are important ingredients in the recipe for customer "stickiness."

But so many options are available, how will ISOs and merchant level salespeople (MLSs) know which ones – if any – are right for their clients and prospects?

We asked members of The Green Sheet Advisory Board the following questions:

Following are GS Advisory Board members' responses, in alphabetical order:

We thank the GS Advisory Board members who responded to our questions. Look for more of their responses in Part II of this article in an upcoming issue. Our latest GSQ explores in-depth the topic of selling value-added solutions. Read "Value-added products and services: It's all in the presentation" (June 2007, Vol. 10, No. 2).

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio