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Table of Contents

Lead Story

Home sweet business

News

Industry Update

New Arkansas law caps early termination fees

Market in acquiring state of mind

2007 calendar of events

Features

AgenTalkSM:
Chuck Saden

Surcharge-free ATMs abuzz

Tracy Kitten
ATMmarketplace.com

Views

Debunking wireless myths

Bulent Ozayaz
VeriFone

No more margin compression blues

Ken Musante
Humboldt Merchant Services

Recession may roil acquiring risk

Marc Abbey and Ray Carter
First Annapolis Consulting

Education

Street SmartsSM:
Good lead hunting

Dee Karawadra
Impact PaySystem

Who's messing with our meds?

Steve Schwimmer
Renaissance Merchant Services

Technology: The ideal employee

Marcelo Paladini
Cynergy Data

Vertical marketing verve

J. David Siembieda
CrossCheck Inc.

Keep the FTC off your back

David H. Press
Integrity Bankcard Consultants Inc.

Company Profile

Positive Feedback Software LLC

New Products

Look to the light: Retail POS system can replace ECR

Vivonet Inc.
Halo Retail POS

Cash, credit or cell phone?

MobiBucks
MobiBucks

Inspiration

Cool your jets, mighty MLSs

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

June 07, 2007  •  Issue 07:06:01

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New Products

Cash, credit or cell phone?

Product: MobiBucks

Many in the payments arena believe that contactless payments will be the next big thing. But before consumers can make such payments, they have to get their hands on the medium, whether it is a card or key fob, to complete the purchase.

MobiBucks has found a way to harness a medium that 2 billion people already have: a cell phone. MobiBucks is a convenient, secure payment solution that enables customers to pay for purchases with their cell phone number.

In other words, MobiBucks turns a consumer's cell phone into a wallet. MobiBucks' trials indicate that its solution can convert up to 50% of cash payments to electronic transactions.

MobiBucks is free to consumers. Consumers register online or in the store and add money to their account at either location. Funds can be added using cash, a credit card or a bank account.

When consumers are ready to pay at the POS, they key in their cell phone number and a four-digit PIN - and that's it. They don't even have to have their cell phone with them to use the service.

After each transaction, consumers receive a message on the phone confirming the purchase. Transactions are settled daily, and consumers can track their accounts and view past transactions on their phones or at the MobiBucks Web site.

MobiBucks works with existing POS hardware and software, including stand-alone terminals and POS systems.

It also works for merchants who don't have any existing POS hardware or software, as MobiBucks offers a solution for dial-up and TCP/Internet protocol connections.

MobiBucks
650-906-3676
www.mobibucks.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio | Board Studios, Inc.