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Table of Contents

Lead Story

Mission: ETA


Industry Update

Make a mark, take a stand

Mobile commerce popular, NFC lagging

Accepting payments, iPhone style

Antisocial online networking: ID theft

Aite busts merchant retention myths


Miles Mulcare

Growth in payment risk can be mitigated

Eston Fain
AQ2 Technologies

Selling Prepaid

Prepaid in brief

Virtual gift cards given a twist

GPR cards and reload networks: A complex relationship

Continental Prison Systems Inc.
The 'get out of jail' card


Regulation, deregulation, self-regulation

Patti Murphy
The Takoma Group


Street SmartsSM:
Go ahead, work some magic

Jason Felts
Advanced Merchant Services Inc.

Work/life balance, an employers' issue

Curt Hensley
CSH Consulting

Think outside the converter box

Dale S. Laszig
DSL Direct LLC

How to win back e-mail jilters

Nancy Drexler
SignaPay Ltd.

Get what you want from your staff

Vicki M. Daughdrill
Small Business Resources LLC

Get what you want from your staff

Vicki M. Daughdrill
Small Business Resources LLC

Steer clear of buyout pitfalls

Adam Atlas
Attorney at Law

Company Profile

Velocity Merchant Services

Metro Merchant Services

New Products

The 21st century signature

Company: ElectraCash Inc.

Taking a cue from teens

Smart Transaction Systems Inc.


Just say no to bootstrapping



Resource Guide


A Bigger Thing

The Green Sheet Online Edition

March 23, 2009  •  Issue 09:03:02

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Just say no to bootstrapping

Stubbornness does have its helpful features. You always know what you are going to be thinking tomorrow.
- Glen Beaman

It seems asking for help has fallen out of style. It is a badge of honor - being strong, going it alone. This code is nowhere more evident than among ISOs and merchant level salespeople - the cowboys of the industry - where individual achievement is prized and rewarded. After all, do the movie stars ever ask for help in those old westerns?

But we all need help from time to time. Unwillingness to seek help can limit your ability to accomplish your goals. It can also isolate you and set you up for disaster. You can probably remember instances in which things would have gone better if you'd only asked for help. Do any of the following scenarios sound familiar?

So, why is it so hard to ask for help? Following are four possible reasons.


Pride is not a bad thing in its proper place. Sometimes, however, it can get in your way. If you can't bring yourself to ask your ISO's top closer for advice on how to sell more effectively because you can't admit someone is a better seller than you, then your pride is a problem.


Embarrassment goes hand in hand with pride. If you're worried what your boss, colleagues or friends might think if you ask for help, you have a stumbling block in your path to success. Many people are so concerned with their image that they avoid doing anything that might make them appear foolish, inept or weak. Asking for help is not evidence of any of these things. The real weakness is being fearful about what others think of you.


Will a colleague follow through if you ask for help? If you ask for a favor, will he or she do it right? If these fears sound familiar, then it's likely you don't trust others. Perhaps people have let you down before. And chances are they probably will disappoint you again. So surround yourself with people you can trust. No one succeeds alone, and expecting the worst from people is counterproductive. Sooner or later you have to put a little faith in your fellow man (or woman).


For many, the hardest part about asking someone for help is letting go. This is especially true of type A personalities. You want to make sure the project goes exactly as you think it should, down to the last detail, even if there may be a better way to market a product or sell a service.

But you don't want to risk losing control by asking for a colleague's opinion or for an alternate - perhaps even better - solution. Now that's a problem.

Letting go

If you can recognize these tendencies in yourself and work to change them, the rewards will be many. Here are a few possible outcomes:

Begin today to swallow your pride, risk embarrassment, dare to trust and relinquish control. With the help of others, you'll go far.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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