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CompanyProfile

Advancing embedded

payments

ince 2015, Payrix has enabled vertically focused
software-as-a-service (SaaS) companies with ISO/MLS contact:
embedded payment technologies. Payrix's
S proprietary payment features work natively Robert Butler
within business software platforms to help secure addi-
tional recurring revenue and create a better customer Chief Commercialization Officer
experience. bob@payrix.com
A privately held company, Payrix was built by payments 917-434-1462
and technology experts who envisioned a business that
would seamlessly grow along with the proliferation
of technology platforms in the business marketplace.
"We are committed to delivering both experience and utilizing offerings ranging from the Payrix Pro to Payrix
solutions that make something as critical as payments Premium offerings, which include out-of-box provisions,
easier for our clients," said Benny Silberstein, Payrix co- with in-market infrastructure, merchant portals and
founder and chief strategy officer. portfolio management tailored for vertically focused SaaS
platforms.
Today, the company is headquartered in Frisco, Texas,
with additional domestic locations in Hollywood, Texas; "While we understand that payments are inherently
Brooklyn, New York; and Atlanta. Payrix recently added complex and come with risks, our ultimate goal is to
its fourth location in Brisbane, Queensland, Australia, make it seamless and easier in a tech-enabled, automated
following its acquisition of IntegraPay. Payrix is backed fashion," said Billi Jo Wright, chief risk and compliance
by Blue Star Innovation Partners and Providence Strategic officer at Payrix. Wright noted that Payrix's dedication to
Growth. They launched a Series A investment round in its client's inherent business needs has also influenced
2019, resulting in the doubling of staff size. In 2020, they the firm's journey to success.
extended the funding round and increased Payrix's
headcount again with the Australia acquisition and "Payrix first started as a full liability independent sales
expansion. Payrix also enhanced its leadership team in organization, taking on merchant risk and liability from
2020, adding Eric Frazier as chief executive officer, Corey day one, and this instilled a culture where we think
Wood as chief operating officer and Randy McGraw as about risk first," Wright said. "This laid the groundwork
chief product officer. to build the Payrix platform in a forward-thinking envi-
ronment for risk management and fraud mitigation."
Flexibility fosters growth

Payrix characterizes its technology as a cloud built, Broader horizons
application programming interface (API)-driven platform Additionally, by helping SaaS clients expand their
that is highly flexible, customizable and scalable. "From revenues, Payrix is passing success along to its client
the beginning, our mission has been to provide a flexible base. According to the firm's 2019-2020 data, it has seen
solution that meets our clients where they are in their "clients modeling five-year top line revenue growth from
journey," Silberstein said. "From here, we offer the tools payments alone, and client growth on the platform has
and expertise to monetize payments and create an exceeded 6.5 times, year-over-year, in volume, merchants
awesome customer experience within their software." and transactions." This is leading Payrix forward into new
SaaS markets, such as Europe and the United Kingdom,
Silberstein said Payrix tools were designed to create a where its client portfolio is also expanding. "We see a long
seamless, embedded user experience and offer clients runway for continued growth," Butler said.
the choice of utilizing a payment facilitation-as-a-
service (PFaaS) or full payment infrastructure-as-a- CEO Frazier also chimed in on the firm's expansion.
service (IaaS) product set, depending on operational "Payrix is proud to continue building lasting partnerships
requirements. "Payrix has quickly become the go-to with the most interesting and vertically focused global
solution for PFaaS to full-scale payment facilitation, and SaaS companies to reimagine the embedded payments
SaaS clients use our platform to monetize payments, ecosystem," he said. "As they continue to expand their
enabling them to rapidly expand," noted Robert Butler, geographic footprint, we are seeing increased demand
chief commercial officer at Payrix. Software clients can for Payrix services and infrastructure, both domestically
work with Payrix at any stage in their business evolution, and abroad."

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