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Letter from the editors

t is clear that senior executives, employed staff,
independent contractors and service providers
have varying priorities in today's multilayered,
I complicated payments world. This can pose
challenges for merchant level salespeople looking
for advice on how the array of currently available
tools will help them and their merchants grow and
scale their businesses. Expanding on "What it takes
to thrive in payments today," a three-article series
that concludes in this issue and contains penetrat-
ing insights from The Green Sheet Advisory Board,
this issue's lead article presents four essential factors
that foster success in assisting merchants, along with
advice from industry leaders on how to leverage each.
Our Education and Views sections, which appear in
each issue and contain articles by industry experts
both brand new to The Green Sheet and long-time con-
tributors, offer additional information geared to aid
the industry's feet on the street. Within these pages
are perspectives on issues and best practices pertain-
ing to contract management in the digital age; how in-
vesting in technology, the right partnerships and solid
training can take your ISO to the next level; surprising Bridge the Gap
insight into what merchants do and don't know about
customer loyalty; the two dominant card brands' em- between your
phasis on and distinct approaches to driving business-
to-business payments; and from our archives, how advertising dollars
value-added programs were viewed more than a de-
cade ago. and bottom line.

In News Briefs you'll find excerpts from some of the
news stories we've posted over the last two weeks. Customized advertising campaigns
These include coverage of Walmart's lackluster Mobile to fit any size company and budget.
Scan & Go program pilot, the European Union's new
General Data Protection Regulation's likely effects on • Spotlight Innovators’ Pages
merchants, PayPal's acquisition of iZettle, the poten-
tial ramification of expanded legal sports betting, the (frequently updated content)
BAI's top fraud threats and security strategies, and • Print (various size options)
Verifone's $3.4 billion move to privatize.
• Resource Guide listing
We've also included an innovator's perspective on ma- (print/online/front page (option))
chine learning's use in safeguarding payments, high-
lights from The Strawhecker Group's latest acquirer • Email Blasts (to GS readership)
directory, company and product profiles, and updates
within our sphere in several areas including appoint- • Online (website/twice month newsletter)
ments, acquisitions, partnerships, research and a va-
riety of awards, intriguing developments, new guide- • Video
lines, and advancements in payments. • Bundle advertisng campaign discounts*

To continue to provide the resources you need to
develop and grow in your payments career, we de- Danielle Thorpe
pend on your feedback. Your industry and company
news are always welcome at press@greensheet.com AVP Media Partnerships
and so are your helpful comments and questions at
greensheet@greensheet.com. We look forward to hearing 707-284-1686
from you.

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