The Green Sheet Online Edition
November 10, 2025 • 25:11:01
Drive revenue with AI-led subscription insight
Recurly unveiled its fall release, Recurly Compass Assistant, positioning the company as the first true "subscription growth engine" in a market where subscriber expectations for flexibility, value and speed continue to escalate. The update centers on Recurly Compass, an AI-powered strategist designed to help brands grow, retain and scale subscribers with a level of intelligence that goes far beyond traditional dashboards.
Built on more than 15 years of proprietary subscription data, Recurly Compass enables businesses to anticipate subscriber behavior, launch revenue-driving initiatives in real time, and unlock operational clarity in a rapidly expanding subscription economy. The Recurly Compass Assistant adds more than 30 new features across analytics, retention, payments and automation—tools Recurly says will turn every business into a "growth powerhouse," the company stated.
"Product innovation is about breaking barriers to growth," said Priya Lakshminarayanan, chief product officer at Recurly. "By deeply integrating agentic AI into the subscription journey, we're moving beyond reactive dashboards into proactive growth engines. Recurly Compass is your indispensable co-pilot, transforming billions of data points into personalized, proactive, and prescriptive intelligence."
Key enhancements
The company described the Recurly Compass Assistant fall release as follows:
- AI that executes, not just analyzes: The new Compass Assistant works as an AI decision engine that can recommend actions and carry them out. Users can adjust pricing, deploy new retention flows, or generate API code using natural-language chat. The assistant can also detect anomalies such as fraud or involuntary churn earlier, preventing revenue leakage.
- Retention that drives measurable ROI: With acquisition costs rising, Recurly adds new ways to keep subscribers engaged, including targeted cancellation flows, tiered discounts, and a customizable "Build-a-Box" feature for ecommerce merchants—helping brands personalize offers and reduce churn without stitching together multiple platforms.
- Global payments without complexity: The platform now supports more than 140 payment methods and local gateways, including Pix, SEPA, MercadoPago, ACH, and new integrations like Fiserv CommerceHub and Adyen Web Components. The expansion enables frictionless billing in new markets and boosts revenue recovery worldwide.
Recurly noted that it powers subscription growth for leading brands including Paramount+, Alaska Airlines, Sling, FabFitFun and Sprout Social. More details on the Fall '25 Release are available on the company's website.
"This release isn't about more features—it's about outcomes," added Lina Tonk, Recurly's chief marketing officer. "We're helping brands expand into new markets, retain more subscribers, and drive measurable growth at scale."
Visit us at www.recurly.com.
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