The Green Sheet Online Edition
September 22, 2025 • 25:09:02
Deploy enhanced fraud protection, speed risk decisioning
Addressing the increasing frequency and complexity of fraud attacks, Sift unveiled product enhancements designed to simplify risk decisioning, accelerate deployment and deliver stronger protection for businesses worldwide.
The Fall '25 release introduces three major upgrades: pre-built workflow templates, refined incentive abuse detection tools, and expanded investigation and reporting capabilities. Together, these innovations empower fraud teams to safeguard revenue more effectively while still providing seamless consumer experiences, the company stated.
Faster, smarter workflows
Pre-Built Workflow Templates give teams instant access to industry-specific strategies for preventing payment fraud. Delivered through Sift's award-winning user interface, these templates reduce operational pressure by enabling quick deployment of expert-level defenses—cutting time-to-value and enhancing accuracy at scale, Sift noted.
Targeting policy abuse at the source
Sift's new Incentive Abuse functionality zeroes in on loyalty, promo and referral fraud. By detecting suspicious activity before a transaction occurs, the company pointed out, businesses can block fake accounts and first-party fraud while protecting acquisition budgets and maintaining customer trust.
Sharper insights, stronger investigations
Fraud teams also gain new visibility into high-risk activity with three data-rich tools:
- Global identity search filters streamline reviews across Sift's Global Data Network.
- ATO overview dashboard tracks account takeover trends with drill-down reporting.
- Historical chargeback import boosts model accuracy by integrating past chargeback data.
"These new capabilities let fraud teams deploy workflows in minutes, detect abuse before it impacts revenue, and investigate suspicious accounts with sharper tools designed for today's complex risk environment," said Raviv Levi, chief product and technology officer at Sift.
Building on momentum
The release follows a strong first half of 2025 for Sift, which saw the company launch its Identity Trust XD framework, earn the top spot in all fraud-related G2 categories, and introduce ActivityIQ, a generative AI tool for account takeover detection.
Sift believes this Fall '25 release reinforces its position as the AI-powered fraud platform of choice for leading brands, including DoorDash, Yelp and Poshmark, helping more than 700 customers worldwide grow fearlessly. To explore the Sift business opportunity, please visit sift.com/partnerships/#connect. 
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