Page 37 - gs260802

Insights and Expertise

ties are created in quick succession, it points to orchestra- By identifying structural patterns like tumbling and se-
tion and a coordinated system. Velocity turns these pat- quencing, detecting the velocity of coordinated creation,
terns into proof connecting individual identities into cam- and grounding those signals in rich contextual data, or-
paigns, revealing the scale and intent behind them. ganizations can stop fraudulent identities before they take
hold. This approach reduces downstream losses, limits
Context as a signal of risk operational burden and preserves a smoother experience

Structure and velocity indicate how and when identities for legitimate customers.
are created. Context explains what they mean. Email intel-
ligence provides a critical layer of this context. Attributes Fraud today is manufactured, often through identities cre-
such as domain reputation, address age, historical usage ated at scale, rather than perpetrated through stolen iden-
and associations with other identities all contribute to a tities. Distinguishing between the two depends on recog-
more complete risk profile. nizing the signals embedded in identity itself—and acting
on them with speed and precision.
A tumbled email tied to a newly created domain carries a Diarmuid Thoma is head of Fraud & Data for AtData, an Experian com-
different level of risk than a similar structure associated pany. As organizations confront increasingly sophisticated fraud tactics
with a long-established inbox. Sequenced identities linked driven by automation and AI, Thoma noted, assessing identity risk at
to low-activity or disposable domains reinforce the likeli- critical decision points—including account opening, login, transaction
hood of automation. Gibberish strings tied to broader clus- and account change events—helps prevent fraud losses before they
ters of synthetic behavior further strengthen the signal. occur. Through strategic analysis and innovation, Thoma's team refines
methods to combat online fraud, underscoring a commitment to integ-
Context connects these indicators, transforming them rity and security in digital finance. Their efforts contribute to a resilient
from isolated observations into actionable intelligence. infrastructure, pivotal in maintaining trust and operational excellence
This allows organizations to go beyond individual identi- within the dynamic fraud prevention sector. Contact him via LinkedIn at
ties and assess the networks and behaviors they belong to.
linkedin.com/in/diarmuid-thoma.
From signals to real-time intelligence

Structure, velocity and context are most pow-
erful when applied together. They shift fraud Paint a Brighter Future
detection from static validation to dynamic in-
terpretation—where identity is understood as for your Business today.
behavior, not just data. This shift is increasingly
reflected in how organizations are investing in
fraud prevention. Demand for real-time, identi-
ty-first intelligence across sectors such as fintech Let the advertising versatility of
and AdTech, where trust at the point of entry is
critical, is rising. a GS Resource Guide

Transforming the email address into a living, help you paint a brighter future
contextual source of truth enables organizations for your business.
to detect synthetic and automated identities at in-
ception; surface nuanced patterns like tumbling, Viewable: Online & Front Page Option
sequencing and gibberish generation; and make
high-confidence risk decisions in milliseconds.
• Ability to purchase on a quarterly basis.
Great for short term contract/test runs
Effective fraud prevention now depends on the of new products or services.
ability to interpret the behavior embedded with-
in identity signals and act on it immediately. • Great way to close out your yearly advertising
accounts and start fresh for the new year.
That capability is what allows organizations to
get ahead of automated threats rather than react- • Quarterly payments schedules available.
ing to them after the fact. • Discounts for long term contracts & multiple listings.
Acting at the point of creation

The compression of time between identity cre- IT’S ALL ABOUT YOUR SUCCESS.
ation and exploitation leaves little margin for de-
lay. While fraudulent accounts can be generated, LET US HELP YOU GET THERE.
validated and operational within moments, ap-
plying intelligence at the point of entry changes
the dynamic. 707-284-1693 | Sales@greensheet.com

37