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Cover Story continued
of governing ourselves. Programs like CPP are a step We never see these cases go to court because the legal
in the right direction, but training alone isn't enough. fees would exceed the money they owe.
We need stronger accountability, better oversight and
a culture that rewards doing what's right for the mer- In this case, the merchant did not do their homework
chant instead of simply closing the deal. before switching. I read the contract. He was locked
in, and he didn't complain, or explore whether they
We should be sharing best practices, mentoring the would have let them leave. Instead, he got a new POS
next generation of agents and calling out behavior and now is paying for two POS systems and process-
that hurts the reputation of our industry. If we don't ing fees times two. Costly mistake.
hold ourselves accountable, someone else eventually
will. Do I feel bad for the restaurant owner in this case?
Not really.
Allen Kopelman CEO
Nationwide Payment Systems Inc. We had a customer buy a POS from us. The POS was
programmed and installed. They used the POS, and
bam someone came in, gave them a free POS. They
1. Let's be honest about ONE thing: people do not made us come over to pick up all the equipment, and
read contracts. Merchants should read contracts, and then we had to fight with them because they threw
today it is easy to evaluate a contract, upload to AI out the boxes, and the machines had been used for
and ask it a few questions: how long is the contract, is two months. And it got ugly. We returned some of
there a cancellation fee, is there anything in the con- the money and we took a loss. The only solace in it
tract that should concern me? was that they went out of business.
Next, when you are signing up for a POS system and I had a rep tell me he gave a merchant five free Clo-
it is FREE is it really FREE? The only free lunch is in vers, kitchen KDS, printers, etc. He drove two hours
the mouse trap. When a POS is installed, I hope you each way, stayed there for three days, costing him
read the contract and understand the fees! thousands of dollars in equipment and expenses. A
few months later, the merchant tells him to come pick
Understand this: the days where the POS provider is up the POS or he will throw in the dumpster. The rep
processor agnostic are over. I wrote about this, did a made some money, but in the end he lost thousands
webinar and did a session two years ago at the SEAA. of dollars.
Today the software provider is also processing your
payments, and if you cancel your contract or violate So while merchants can complain about what ISOs
the terms business owners are going to get sued. and agents are doing, merchants are not being good
customers either.
Example: You buy XYZ POS. You think you are be-
ing over charged on fees and install side terminals. Many years ago, we had a business take $3,000 worth
Next you get a legal letter stating you are violating of equipment we gave them for free to get the pro-
the terms of the agreement, and XYZ POS is suing cessing. The business then had the equipment repro-
you for the profit times the remaining months. grammed for another processor, because you could
do that back in the early 2000s. We had to take them
There are sales reps who know merchants are in a to small claims court to get our money.
contract and sell them a new POS. Then the merchant
gets sued by POS #1. Nothing is free. Free POS means 2. Has the industry done enough? NOT AT ALL! CPP
you will be paying high monthly fees for the SaaS is just a bunch of companies who belong to the ETA.
They get all the employees to take the test and pat
I get calls from local attorneys all the time with varia- each other on the back.
tions on this scenario: My client, Mr. X, has a restau-
rant. He had an ABC POS System. He didn't like it. So The ETA does nothing to promote CPP. If they really
he went out and got XYZ POS System. Now ABC is wanted to promote it, it would be on the front page of
suing Mr. X and his restaurant. He got free hardware, the ETA website, and they could act like the BBB for
was on dual pricing, and the lawsuit wants to collect the payments industry and have a website just like
24 months of SaaS fees. And, based on the previous BBB—this company gets an A; this company gets an
three years he was processing, the lost profits for the F and has 29 complaints—and promote the site. ETA
next 24 months left on the contract was $50,000. will never do that, and ISOs will not like that type
of program. That is the only way to clean up this in-
Mr X never complained to company ABC about the dustry.
PoS missing any features, etc. There were no custom-
er service calls, tickets opened etc. In the end, they
settled the issue out of court.
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