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             of governing ourselves. Programs like CPP are a step    We never see these cases go to court because the legal
             in the right direction, but training alone isn't enough.   fees would exceed the money they owe.
             We need stronger accountability, better oversight and
             a culture that rewards doing what's right for the mer-  In this case, the merchant did not do their homework
             chant instead of simply closing the deal.               before switching. I read the contract. He was locked
                                                                     in, and he didn't complain, or explore whether they
             We should be sharing best practices, mentoring the      would have let them leave. Instead, he got a new POS
             next generation of agents and calling out behavior      and now is paying for two POS systems and process-
             that hurts the reputation of our industry. If we don't   ing fees times two. Costly mistake.
             hold ourselves accountable, someone else eventually
             will.                                                   Do I feel bad for the restaurant owner in this case?
                                                                     Not really.
        Allen Kopelman CEO
        Nationwide Payment Systems Inc.                              We had a customer buy a POS from us. The POS was
                                                                     programmed and installed. They used the POS, and
                                                                     bam someone came in, gave them a free POS. They
             1. Let's be honest about ONE thing: people do not       made us come over to pick up all the equipment, and
             read contracts. Merchants should read contracts, and    then we had to fight with them because they threw
             today it is easy to evaluate a contract, upload to AI   out the boxes, and the machines had been used for
             and ask it a few questions: how long is the contract, is   two months. And it got ugly. We returned some of
             there a cancellation fee, is there anything in the con-  the money and we took a loss. The only solace in it
             tract that should concern me?                           was that they went out of business.

             Next, when you are signing up for a POS system and      I had a rep tell me he gave a merchant five free Clo-
             it is FREE is it really FREE? The only free lunch is in   vers, kitchen KDS, printers, etc. He drove two hours
             the mouse trap. When a POS is installed, I hope you     each  way,  stayed  there  for  three  days,  costing  him
             read the contract and understand the fees!              thousands of dollars in equipment and expenses. A
                                                                     few months later, the merchant tells him to come pick
             Understand this: the days where the POS provider is     up the POS or he will throw in the dumpster. The rep
             processor agnostic are over. I wrote about this, did a   made some money, but in the end he lost thousands
             webinar and did a session two years ago at the SEAA.    of dollars.
             Today the software provider is also processing your
             payments, and if you cancel your contract or violate    So while merchants can complain about what ISOs
             the terms business owners are going to get sued.        and agents are doing, merchants are not being good
                                                                     customers either.
             Example: You buy XYZ POS. You think you are be-
             ing over charged on fees and install side terminals.    Many years ago, we had a business take $3,000 worth
             Next you get a legal letter stating you are violating   of equipment we gave them for free to get the pro-
             the terms of the agreement, and XYZ POS is suing        cessing. The business then had the equipment repro-
             you for the profit times the remaining months.          grammed for another processor, because you could
                                                                     do that back in the early 2000s. We had to take them
             There are sales reps who know merchants are in a        to small claims court to get our money.
             contract and sell them a new POS. Then the merchant
             gets sued by POS #1. Nothing is free. Free POS means    2. Has the industry done enough? NOT AT ALL! CPP
             you will be paying high monthly fees for the SaaS       is just a bunch of companies who belong to the ETA.
                                                                     They get all the employees to take the test and pat
             I get calls from local attorneys all the time with varia-  each other on the back.
             tions on this scenario: My client, Mr. X, has a restau-
             rant. He had an ABC POS System. He didn't like it. So   The ETA does nothing to promote CPP. If they really
             he went out and got XYZ POS System. Now ABC is          wanted to promote it, it would be on the front page of
             suing Mr. X and his restaurant. He got free hardware,   the ETA website, and they could act like the BBB for
             was on dual pricing, and the lawsuit wants to collect   the payments industry and have a website just like
             24 months of SaaS fees. And, based on the previous      BBB—this company gets an A; this company gets an
             three years he was processing, the lost profits for the   F and has 29 complaints—and promote the site. ETA
             next 24 months left on the contract was $50,000.        will never do that, and ISOs will not like that type
                                                                     of program. That is the only way to clean up this in-
             Mr X never complained to company ABC about the          dustry.
             PoS missing any features, etc. There were no custom-
             er service calls, tickets opened etc. In the end, they
             settled the issue out of court.
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