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Spotlight Innovators
Spotlight Innov ators

A single demonstration of the Blue Point 3 showcases hardware, software, processing, and financing in one elegant
package. If any technical issues arise, BLUU’s single-point-of-contact support team resolves it instantly, freeing agents
from troubleshooting headaches so they can focus entirely on selling.
• Residual Optimization: By eliminating middleman fees, gateway tolls, and third-party licensing markups, BLUU
passes those savings directly to its Sales Partners, offering highly competitive and exceptionally stable residual
structures.
• Unmatched "Sticky" Retention: Churn is the ultimate enemy of passive income. When a merchant relies on BLUU's
premium bluu™ Point 3 hardware, utilizes its custom industry-specific software, routes transactions via its secure
gateway, and accesses working capital through Allup Finance, they stay. This multi-layered integration creates a
powerhouse lock-in effect, securing lifetime residual streams for our partners.

4. Driving Growth Through Integrated Embedded Finance
BLUU is much more than a hardware provider; it is an incubator for merchant growth. By coupling transaction data
passing through the bluu™ Point 3 with Allup Finance (our Merchant Cash Advance program), we have successfully
integrated financial services directly into the POS. This embedded finance model serves as a devastatingly effective
closing tool for our Sales Partners. While traditional ISOs can only compete on processing rates, BLUU agents can offer a
massive differentiator:

"Based on your card volume processed through this bluu™ Point 3terminal, we can secure up to tens of thousands of
dollars in working capital within days, with zero bank red tape." True innovation isn't just about adding individual
hardware features; it's about making sure that hardware, software, networks, and finance work together as a single,
seamless machine. With the launch of the bluu™ Point 3, BLUU continues to build the infrastructure for the next generation
of global commerce.
About BLUU

Founded in 1994 as United Merchant Services, Inc. (UMSI), the company has grown into a leading payments provider
specializing in Merchant Business Solutions, ranking 50th in the US Merchant Acquirer rankings by the Nilson Report
(March 2024). In 2022, UMSI and United POS Solution, Inc. (now Bluu, Inc.) formed the BLUU group, which includes
Allup Finance, Allup.com, and One Merchant Solution. BLUU aims to lead the Merchant Business Solutions and Payment
Processing market through unified branding and innovation in SaaS platforms, hardware, software, and seamless POS
solutions.

Its “United POS as a Service” (UPaaS) helps resellers maximize profits with cost-effective POS systems.
Email: sales@ebluu.com Website: www.ebluu.com

Spotlight Innovators

spotlighting innovators in the payments industry

Dedicated series of pages to showcase your company’s unique message.

• Your own, customized News from the Wire that highlights stories about your company

• Featured Content: updated monthly, either provided by you, or written by one of our own writers
• Custom infographics and videos

• And so much more...
Contact us for more details & pricing options
707.284.1686
Sales@greensheet.com