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Insights and Expertise

Leading through change
Position payments not simply Embedded finance, blockchain open banking: these aren't
as a back-end necessity, but just buzzwords; they represent shifts in how merchants
can serve their customers and grow their businesses. For
as a strategic lever to boost payments consultants, staying ahead of these trends is
conversions, improve cash flow fundamental.
and strengthen customer loyalty. By engaging SMEs with empathy, clarity and well-
informed guidance, payments professionals can unlock
long-term relationships and meaningful results. The tools
are there, the demand is real, and the opportunity to lead
Driving meaningful conversations begins with the has never been greater.
customer's pain points: slow checkouts, limited payment
options and abandoned purchases all open the door to Change is here. Those who embrace the role of trusted
tailored solutions.
adviser will measure success in both sales and impact.
Bringing data into the mix helps contextualize urgency;
for example, digital wallets accounted for over one-third Melinda Roylett is Managing Director, Lloyds Merchant Services, which
of global consumer spending in 2024, underscoring their helps SMEs upgrade their payment capabilities and find tailored solu-
mainstream appeal. tions designed to simplify payments, improve cash flow and enhance
customer experience. Contact Melinda via LinkedIn at linkedin.com/in/
Most importantly, position payments not simply as melinda-roylett-b70baa1.
a back-end necessity, but as a strategic lever to boost
conversions, improve cash flow and strengthen customer
loyalty. Reframed this way, the value of modern payments
becomes instantly more relatable and actionable.

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