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Insights and Expertise

part of something meaningful. Invite them along for the
Too often, companies are tempted ride.
Fintech is one of the most dynamic, innovative and com-
to gloss over the difficult parts petitive sectors in the world today. Every week, new play-
of their story. But in reality, it's ers emerge with bold ideas and brilliant tech. But despite
the energy and innovation, it's not always the best product
the hurdles you've faced, and that wins. More often, it's the best story—told consistently,
how you've overcome them, that clearly and credibly—that captures attention and builds
loyalty.
give your narrative depth and That's why storytelling isn't a soft skill in fintech; it's a
credibility. strategic one. A clear, authentic narrative helps you cut
through the noise, build relationships and create lasting
impact. It aligns your team, inspires your users, and at-
plicity and clarity win hearts and minds, especially in a tracts the partners and investors you need to grow.
field that can often feel overly complex.
So, take the time to get your story right. Start with your
Demonstrate real-world impact purpose, embrace your journey, highlight your impact
and paint a vision for the future. When you tell it well,
Once your audience understands what you do and how your story doesn't just support your business, it becomes
you do it, show them the difference you're making. Results one of your greatest assets.
matter, and they're often what separates hype from sub-
stance.
Angela Yore is the CEO of SkyParlour, a PR and communications agency
This is where proof points come in. Has your platform specializing in fintech, technology and ecommerce sectors. Angela has
helped small businesses access funding faster? Are you elevated the profiles of numerous brands and serves on advisory boards.
reducing costs for underserved consumers? Have You may reach her at angela@skyparlour.com.
you created efficiencies for banks or fintech partners?
Highlight specific outcomes with real numbers and re- Snapshot of Upcoming Events
latable examples.

Partnerships, customer testimonials, awards and me-
dia coverage all play a role in reinforcing your cred-
ibility. People are more likely to believe in your story
if they can see tangible proof that it's working in the
real world.

Don't underestimate the power of storytelling through
the eyes of your users. When your customers talk September 8 - 10, 2025
about how your product has transformed their lives or
businesses, that's gold. It brings authenticity and relat- Fairmont Scottsdale Princess
Scottsdale, AZ
ability that brand messaging alone can't match. https://westernstatesacquirers.org/

Share your vision for the future
The best fintech stories don't just explain the past and
present, they offer a compelling vision for what's next.
Once you've built trust and demonstrated impact, take
your audience on a journey into the future.

What are your goals? Are you expanding into new
markets? Launching new products Challenging en-
trenched systems or aiming to democratize access to
financial services? Let your audience see the bigger
picture and the role you want them to play in it. September 8 - 10 , 2025

Vision is especially important for engaging investors The Marriott Marquis Times Square - New York
and strategic partners. They want to understand your https://informaconnect.com/finovatefall/purchase
ambition and how you plan to grow. But it's equally /select-package
valuable for customers, who want to feel like they're

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