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Insights and Expertise
are no exception. Consider creating online seminar series
As with any industry you serve, with catchy titles like "5 Ways to Speed Up Cash Flow for Spotlighting companies that promote
Your HVAC Business" or "How to maximize subscription
it's important to understand payments for recurring revenue." Promote each event via innovation in the payments industry
the pain points that HVAC social media and email campaigns to drive awareness and
attendance.
professionals are facing, and
how your business is uniquely Leverage your client testimonials and case studies to fur-
ther market your organization as a trusted partner and ad-
qualified to meet their needs. viser. Build trust with short success stories showing how
HVAC professionals saved time and money and built cus-
tomer loyalty by using your solutions. Create video testi-
monials or written quotes with real names and company
gram) tools on your business page can help you automate info to further instill loyalty.
and schedule posts and provide analysis to help strength-
en your online presence. LinkedIn allows you to connect Take the data you often have in your CRM program and
with HVAC company owners, office managers or opera- digital marketing campaigns to reproduce downloadable
tions leads and establish a professional presence on their guides, newsletter content, and short explainer videos that
platform. can be used for TikTok and your other social media plat-
forms to reach a variety of audiences and communities.
However, email marketing remains key for keeping cli-
ents informed, engaged and aware of promotions, espe- Promote your business through
cially those pertaining to the HVAC industry. Customers partnerships, industry outreach
access emails anywhere, anytime, and through consistent
communications, they will begin to see your name as a Staying up to date with the latest trends and innovations
trusted source, which equates to better interaction. Hav- within the HVAC industry will be integral to establish-
ing a good CRM solution like HubSpot can help you create ing you, and your organization, as an industry expert. At-

and track campaigns, as well as monitor the engagement tending trade shows, training events and local contractor Custom pages on our high-tra c website showcasing
of each customer. networking events can get you in front of potential clients,
decision makers and industry leaders, as well as foster re- your company’s unique message
Maximize local SEO and pay-per-click advertising lationships with potential partners.
Maximizing the usability and searchability of your web- Having a booth presence, offering a co-branded promotion • Your own, customized News from the Wire that highlights
site is key to your organization's online exposure. Think with a strategic partner, or sponsoring a meet and greet at
of it as your digital calling card, a dynamic and compre- national HVAC shows like AHR Expo, ASHRAE Winter stories about your company
hensive platform for sharing information and fostering Conference, ACCA Annual Convention or other regional
relationships. shows can help build your reputation and sales pipeline. • Featured content: updated monthly, either by your in-house

Using SEO tools within your Google Business Profile, you With the tips and tricks presented, your team can cre- writers or by one of ours
can optimize your website for terms like, "Best payment ate a strong marketing and communications plan to best
processing for HVAC businesses" or "HVAC contractor position your organization as a trusted provider within • Custom infographics and videos
mobile payments" to generate local traffic and ensure your the HVAC market. Even better, the strategies provided
website floats to the top of search results. can easily be adapted to any vertical you are looking to • Premier content placement in each issue of e Green Sheet

launch into. And if you would still like assistance in tack-
Also, pay-per-click platforms like Google Ads allow your ling HVAC or another new industry, there is always an
business to bid on key search words or phrases like "HVAC experienced marketing professional in the wings to help • And so much more...
payment solutions" that potential clients use when search- create a comprehensive marketing strategy tailored just
ing for services like yours.
for you.
Based on your bid, your website could rank higher than
competitors' sites. This might sound expensive, but if you As a seasoned marketing professional, Jaki Kackert has contributed to
focus on high-intent key words, location targeting and the success of organizations within the payments space and financial
daily budgets, and have engaging ads and an enticing services sector and has helped brands, both big and small, create Rick@greensheet.com
landing page, you can start to see higher traffic to your awareness and drive results through effective marketing strategies.
website, and gather more emails from interested contrac- Contact her at jbkackert@gmail.com.
tors.
Offer educational content and case studies 707-284-1693

Every small business appreciates learning ways to make
their operations run more smoothly, and HVAC owners
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