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Insights and Expertise

This solution can allow restaurants to avoid taking on As the economic climate continues to shift and average
swipe fees and remain fully compliant with regulations, consumers grapple with rising living expenses, restaura-
unlike surcharging which is restricted in some states. teurs must prioritize what is in their control.

Another method is a dedicated cash discount program. In this case, it is about steering the ship and choosing the
This rewards customers who pay with cash to receive an right payment processing solution that not only enhances
automatic discount. This ultimately results in a win-win the processing experience but one that also directly priori-
situation: the restaurant can benefit from reduced process- tizes profit margins and the bottom line.
ing fees and customers end up saving on the bill.
Austin Mac Nab is CEO and founder of VizyPay, a Waukee, Iowa-based
Manage operational expenses, boost profitability provider of payment technology solutions for rural small businesses
across the United States. With over 20 years of experience, Mac Nab is
These methods can help manage operational expenses an expert in the payment processing, bank card, automotive, restaurant
and boost profitability so that businesses can ensure they and retail industries. In 2017, Mac Nab launched VizyPay with the
are investing more in their operational growth. goal of disrupting the status quo of the payments space to help rural
small businesses level up their operations and save money on process-
Transparency and efficient payment options can only ing fees. Under Mac Nab's leadership, VizyPay was listed on Forbes
stand to benefit consumers being made aware of what FinTech 50 and is the #2 fastest growing company in Iowa with 100+
avenues are available to improve their purchasing expe- staff and thousands of customers. In 2022, Mac Nab was awarded the
rience. This can go a long way to establishing consumer Electronic Transaction Association's Forty Under 40 Award and named
trust and retention.
Technology Association of Iowa's CEO of the Year. Contact him via
Ultimately, restaurants are in a highly competitive indus- LinkedIn at www.linkedin.com/in/macnab07.
try.

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