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Insights and Expertise

ing repetitive tasks and routing complex issues to human
Crucially, AI can help reduce cart agents, AI-driven chatbots free up resources to focus on
abandonment, using data analysis higher-value interactions, enhance efficiency and boost
customer satisfaction.
to predict when a user is likely to
abandon their cart. It can then trigger When statistics for the 2024 year-end holiday period are
personalized interventions like compiled and analyzed, it will likely be defined by un-
precedented levels of automation and AI integration. Re-
sending reminders, offering discounts tailers that leverage these technologies to enhance person-
or suggesting alternative payment alization, optimize operations, and create a faster, more
options to encourage customers to efficient, and more secure shopping experience will come
out ahead.
complete their purchase.
With AI-driven tools enhancing inventory management,
customer service, payment processing, marketing and
But importantly, next-generation chatbots go beyond basic more, retailers will be better equipped than ever to meet
Q&A interactions, offering a personalized shopping expe- the challenges of the new year ahead.
rience. Using data on past purchases, browsing behavior, Dwaine Thomas is deputy chief operating officer at PXP Financial. The
and preferences, they can suggest relevant products and end-to-end payment platform: PXP Financial provides a single unified
promotions tailored to each user. This can prove crucial
during especially busy seasons, when consumers are payments platform to accept payments online, on mobile and at the
more likely to be influenced by recommendations for gifts point of sale. Powered by in-house acquiring, 120+ alternative pay-
or seasonal deals. ment methods and financial services, PXP processes over EUR 23 bil-
lion annually through its unified gateway. To find out more about the
On an operational level, these chatbots can help retailers PXP Financial family of companies, visit www.pxpfinancial.com. To
manage any surge in customer inquiries without needing connect with Dwaine Thomas, visit linkedin.com/in/dwaine-thomas-
to drastically scale up human support teams. By automat- 1013343b.

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