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Letter from the editor

he notion that credit card accep-
tance increases merchants' sales
more than enough to compen- Empowering & Connecting
T sate for costs associated with
accepting them has fallen so far by the wayside that today’s
it no longer surfaces in discussions related to card-
processing costs. Merchants coined the catchy term payments
"swipe fees" and complained long and loud enough to
sway legislators, jurists and the public to believe that professionals
merchants should not have to pay costs associated
with electronic payment acceptance and that people
who enjoy the benefits of rewards cards are doing so
on the backs of cash-paying consumers.

Undaunted and ingenious, the payments community
has harnessed technology and found vehicles to
enhance merchant satisfaction while also enabling
ISOs and MLSs to make an even better living in today's
environment than they did before: cash discounting
and surcharging. This issue's lead article takes a look
at the increased popularity of cash discounting and
surcharging, how they work, and how ISOs and MLSs
can capitalize on both to strengthen their residuals
while also lowering merchant attrition.

One contributor to this issue pointed out, however,
that it takes more than innovation to succeed in this • Spotlight Innovator
business; it takes heart, too, and the ability to let Web Pages: Capture prospects with
merchants know you are there for them when the branded, customized web pages for
chips are down. Other featured experts explained
that merchants' knowledge gaps are also a factor to innovators and leaders.
address, particularly when combatting chargebacks; • Video Content Marketing: Educate
how next-gen solutions will provide secure, customer-
friendly transactions to digitally-savvy merchants; and impress with animation and
and why overcoming bumps in the onboarding white-board explainer videos.
process is essential to ISO success.
• Resource Guide: Grab attention with
Inside you'll also find highlights from news stories advanced mini ads in print and
recently published under Breaking Industry News at
www.greensheet.com. These include the roaring success online.
of the 19th annual Midwest Acquirers Show, which • Targeted Email Campaigns: Reach
attracted 949 attendees in July; a study spotlighting
diversity and consolidation in the fintech ecosystem; responsive professionals who know
ways in which the BNPL market is heating up this and trust The Green Sheet.
year; a ruling in favor of the National ATM Council
in a lawsuit against Visa and Mastercard over rights Rick Aston
to fair, transparent surcharge pricing; how the global
chip shortage is affecting the payments sphere; and Senior Media Partnership Specialist
the need for more education in the United States
about the benefits of open banking. Rick @greensheet.com

Updates on numerous individual and professional
milestones, along with our latest company and 707-284-1693
new product profiles are included, as well.
Want us to cover your news? Please send a
press release highlighting your achievements to
press@greensheet.com, and send your questions and
suggestions to greensheet@greensheet.com.
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