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                  TSG's new directory of U.S. acquirers






                  he Strawhecker Group recently released its lat-  Smart strategies
                  est report on U.S. merchant acquirers. Titled
                  Directory of U.S. Merchant Acquirers, it provides   That doesn't mean significant growth isn't occurring
        T data on more than 256 acquirers and ISOs,              further down the list,  particularly for the  companies
        including processing volume, number of transactions,     that have partnered with or acquired ISVs and/or state-
        technology, mergers and acquisitions (M&A) activity, and   of-the-art gateways and are approaching merchants with
        other factors contributing to growth.                    comprehensive  business  solutions,  rather  than leading
                                                                 with payment processing. Experts have long discussed the
        Most noteworthy to Jared Drieling, TSG's Senior Director   need to make this transition. The data from TSG indicates
        of Business Intelligence, is that Worldpay now occupies the   companies doing so are succeeding.
        No. 1 spot. "There was a large merger between Worldpay
        and Vantiv and now, under the Worldpay brand, it has     Reflecting upon the traditional acquiring model, Drieling
        become the largest merchant acquirer," he told The Green   said, "Upgrades, cost, service problems, software that's not
        Sheet.                                                   interconnected, different portals that aren't talking to each
                                                                 other – these can be a nightmare for merchants."
        He added that M&A activity has been brisk over the past
        12 to 18 months, particularly among the top 50 acquirers,   He said what leads to excellent outcomes for all is to come
        which are eager to gain technological assets. One thing   in with a "what can we do for you?" approach. "Ask, 'How
        that hasn't changed, however, is that the industry is top   can we make your business more efficient?'" he said. "Let
        heavy. "In the U.S, there's $5.5 trillion in card spending   them know they no longer have to access multiple portals
        each year, and the top 10 acquirers process about 80     but instead can use one touchscreen to operate and view
        percent of all those dollars," Drieling said.            everything in real time. And with cloud-based features,
                                                                                           the merchant can be on
                                                                                           vacation and still have
                                                                                           access to all information."

                                                                                           Square, which with $60 bil-
                                                                                           lion in processing volume
                                                                                           hit the No. 12 spot, exempli-
                                                                                           fies this shift. "Square has
                                                                                           been moving up quite rap-
                                                                                           idly," Drieling said. "Clear-
                                                                                           ly, it's no longer a dongle
                                                                                           company; it's much more
                                                                                           a software-focused com-
                                                                                           pany. They're diversifying.
                                                                                           … And they're no longer
                                                                                           focused just on micro mer-
                                                                                           chants."

                                                                                           Opportunity also exists in
                                                                                           offering integrated busi-
                                                                                           ness services to relatively
                                                                                           untapped markets, like B2B
                                                                                           and government payments,
                                                                                           as well as merchants in tra-
                                                                                           ditional verticals who have
                                                                                           shied away from traditional
                                                                                           electronic payments, Dri-
                                                                                           eling noted. "Overall, the
                                                                                           payments industry is very
                                                                                           healthy," he said. "It's a tide
                                                                                           that's raising all boats."





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