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Table of Contents

Lead Story

Interchange under attack

News

Industry Update

New Visa, MasterCard fees stir debate within industry

Researchers say encryption doesn't always work

Kaplan an ideal fit for TMS

Selling Prepaid

Prepaid in brief

Into Africa with Obopay

Has mobile prepaid RDC finally arrived?

Views

Our industry has been invaded: What will you do?

Jeff Brodsly
Chosen Payments

Education

Street SmartsSM:
Remember your partners

Bill Pirtle
C3ET Credit Card Consortia for Education & Training Inc.

Are you selling rate, a solution or both?

Jeffrey Shavitz and Adam Moss
Charge Card Systems Inc.

Differentiation, the pricing-squeeze terminator

Peggy Bekavac Olson
Strategic Marketing

How ISOs and MLSs can use Pinterest

Alan Kleinman
Meritus Payment Solutions

When warm leads become elephants

Jeff Fortney
Clearent LLC

Company Profile

Complete Merchant Solutions LLC

New Products

An intelligent PCI compliance manager

TrustKeeper PCI Manager
Trustwave

Inspiration

Cultivating your own device-free zone

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

March 12, 2012  •  Issue 12:03:01

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How ISOs and MLSs can use Pinterest

By Alan Kleinman

A compelling, new social network is in town: Pinterest. Just when it seemed the market was saturated with social media sites, along came a virtual bulletin board that allows users to share, curate and discover images, links and videos they find interesting or inspiring. Once shared, these images become "pins" that can be grouped on thematic "boards." Once something is pinned, it can then be "re-pinned" by other Pinterest users.

Users can perform standard social networking functions such as following others' boards, liking and commenting on other users' pins, re-pinning content to their own boards, sharing others' pins on Facebook and Twitter or via email, and even embedding individual pins on their websites or blogs.

Pinterest is lifestyle-focused and advises users to "try not to use Pinterest purely as a tool for self-promotion."

Why you should care

According to Compete Inc., Pinterest's unique visitors increased 329 percent from September to December 2011; Experian Hitwise found that Pinterest is driving more traffic than Google+; and a recent study conducted by Sharaholic, revealed that Pinterest drove more referral traffic to sites in January 2012 than Google+, Reddit, YouTube, LinkedIn and MySpace - combined. Pinterest's meteoric growth over the last couple of months cannot be ignored.

Admittedly, Pinterest's users skew female ages 25 to 44, but some "nonfemale" brands are doing a great job of promoting themselves on Pinterest. See the General Electric Co. Inc. and Mashable Inc. pinboards (http://pinterest.com/generalelectric and http://pinterest.com/mashable, respectively) for excellent examples of how to get creative and appeal to both genders.

How ISOs and MLSs can use it

As an ISO or merchant level salesperson (MLS), if you've put any thought into developing your brand or cultivating a stellar workplace culture, Pinterest should interest you. It's your opportunity to show, not tell. It's also appealing because it:

How to get started

Rumored to be addictive, Pinterest can make the most uninspired marketer feel creative. But before you add another social network to your marketing mix, evaluate what it can add to your social media efforts, define goals and devise ways to measure success.

User access to Pinterest is by invitation-only, but you can request an invitation at http://pinterest.com. After our company's request, it took only three days to receive an invitation.

Register your account with the same email address you use for your business Twitter account so you can easily share your pins through Twitter, too. And once you receive an invitation to sign up for Pinterest, sign up through the Twitter option, not the Facebook option. Pinterest only offers connection to personal Facebook profiles, not business pages.

Create a few pinboards before you start building your Pinterest following. This way, people will have a reason to follow your pins.

Some creative boards we've come up with at http://pinterest.com/meritus are "MeritUS," which showcases images of our employees outside of the office; "Great minds think alike," which highlights inspiring entrepreneurs; and "You are: here," which illustrates the freedom to run a business anywhere in the world with the right global payment partner.

Happy pinning!

Alan Kleinman is the Principal of Meritus Payment Solutions, the trusted global payment partner. Contact him at akleinman@merituspayment.com or 888-851-7558, ext. 141.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio