The Green Sheet Online Edition
May 14, 2007 • Issue 07:05:01
Kiosk revs up fast food delivery
No one likes to wait in line. However, at many convenience stores with fast food or deli counters, customers have to wait to place orders and then stand nearby until they are served.
A kiosk from VeriFone frees patrons to browse aisles for convenience purchases while orders are prepared. They can then pay for their food and other items at the POS counter. This labor-saving approach has boosted order size by 20% at stores using the iOrder food service kiosk, according to VeriFone.
The kiosk utilizes a 15-inch infrared touch screen countertop terminal, designed for convenience store food service. The screen reportedly can be read in any light. The Kiosk Management Suite (KMS) is a customizable software-configuration tool.
The iOrder kiosk works with VeriFone's Sapphire site controller and Ruby and Topaz POS systems. It provides remote content management and integrates sales and inventory with back-office reporting. It also lets managers generate log reports from remote locations.
The kiosk is set up to:
- Speed the ordering process
- Ensure order accuracy
- Increase average ticket sizes and profits by promoting high-margin menu items
- Add colorful images for promotions
- Build orders in a way that makes sense to the customer, while providing the kitchen with item detail.
The KMS is a Web-based application that enables menu-screen editing using templates. It manages administrative functions, such as assigning users, permissions and passwords. The software supports multiple languages and interfaces with Sapphire to obtain department numbers and other information for kiosk menu setup.
The application can manage the food preparation sequence. Import and export capabilities allow for easy menu configuration duplication among all store kiosks. Online help tools provide step-by-step assistance.
Graphical images entice upsell on higher-margin items. Stores can limit tracking to priced items only. They can also track inventory on free items like sandwich toppings. All sales feed into the existing reporting structure of the back-office system.
Designed to shorten wait times for customers and improve kitchen productivity, the kiosk can welcome shoppers at the store entrance or rest on the deli counter.
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