The Green Sheet Online Edition

March 11, 2024 • Issue 24:03:01

New Products

Beautifully packaged, all-inclusive restaurant marketing

Product: BentoBox Marketing & Commerce Platform
Company: BentoBox

BentoBox, an official Restaurant Technology Partner of the James Beard Foundation, launched the BentoBox Marketing & Commerce Platform, an all-in-one solution that combines a digital commerce engine with modules for online ordering, reservations, event management and more, all designed to engage diners and keep them coming back. At the heart of the platform, BentoCore consolidates customer data, menu inventories, marketing and branding tools and diner-facing modules. As restaurateurs activate more modules, BentoCore collects more data to provide a fuller view of restaurant diners and business performance and enable targeted marketing and smart hospitality, the company stated.

BentoBox is specifically designed for restaurants and offers a platform designed to put diners at the center of how restaurants operate. Its expanding suite of products enables restaurants to build an online presence, diversify revenue and increase operational efficiencies through websites, ordering, reservations, marketing tools and more, the company stated, adding that BentoBox bridges the gap between on-premise and off-premise dining to create a seamless technology experience for operators and diners.

Unified restaurant technology

The company said its flagship solution, BentoBox Marketing & Commerce Platform, powered by BentoCore, was built to be at the center of restaurant operations, unifying technology into an all-in-one commerce engine that delivers a seamless guest and operator experience. BentoCore powers diner-facing modules that restaurants can activate based on their needs, including Restaurant Website, Takeout & Delivery, Digital Waitlist, Online Catering, Events Management, Reservations, Gift Cards, and QR Code Order & Pay, the company stated, citing the following additional BentoCore features:

Diner Database: Gives restaurants a unified view of their diners by collecting and storing data from diner interactions on a restaurant's website, online ordering, reservations and more, which restaurants can use to personalize marketing and hospitality experiences.

Menu Management: Allows restaurants to centrally manage menus and menu items, taking a one-and-done approach. Restaurants need to change a menu only once, and the menu will automatically update everywhere it shows up online.

Brand Center: Stores diner-facing brand elements such as logos, colors and fonts. Once the restaurant's brand elements are uploaded to the Brand Center, they can be applied to any module, making it easy to give diners a consistent brand experience.

Marketing & Loyalty: Includes marketing tools that restaurants need to attract and retain customers, including email marketing, SMS marketing and loyalty programs. These include sending automatic, well-timed emails and SMS messages to customers and tools for creating customized campaigns to segmented customer lists.

Loyalty Programs: Provides rewards, loyalty and incentive programs designed to keep customers coming back based on number of orders placed or amount of money spent.

Partner friendly

The BentoBox Marketing & Commerce Platform houses all requisite tools for a restaurant to function, the company stated. The solution is designed to radically simplify managing various technologies, from marketing and data to brand elements, to enable operators to function more efficiently and have one source of truth for everything they need to drive revenue, delight customers and boost their restaurant's performance.

The BentoBox Marketing & Commerce Platform enables restaurants to stand out, sell, engage more diners, and operate more efficiently, BentoBox emphasized, noting that its solutions are specially created for restaurateurs and the hospitality industry with technology designed to create better guest experiences, better operator experiences and faster growth. Acknowledging that restaurants face increasing demand for seamless experiences, BentoBox representatives said food service businesses can leverage the BentoBox platform to centralize operations, engage diners and stand out from competitors. The company further noted that BentoBox is committed to helping restaurants accelerate growth, improve the bottom line and enable smarter hospitality. end of article

Website: https://getbento.com Contact: https://getbento.com/sign-up

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