On March 17, 2008, The Green Sheet Inc. launched greensheet.com, a Web site devoted to the prepaid sector of the electronic payments industry. As the name and Web address (www.greensheet.com) signify, the site will be a resource offering information and analysis to benefit ISOs and merchant level salespeople (MLSs) in the burgeoning prepaid market.
The prepaid industry is not just gift and phone cards anymore. Funds can be loaded on payroll cards, health care cards, government benefit cards, university campus cards, travel cards and more.
New markets for prepaid products exist in airports and doctors' offices, in hair salons and convenience stores, at the local laundromat and at the cineplex, too.
Estimates vary as to the market's potential. Boston- based consultancy Mercator Advisory Group conservatively pegged the load volume on network branded, open loop prepaid cards at $181 billion by 2010.
Another advisory firm, Aite Group LLC, similarly of Boston, estimated in a 2005 report that $257 billion worth of transactions would be loaded onto prepaid cards by 2009.
greensheet.com enjoys functionality similar to that of award-winning GS Online (www.greensheet.com). It sports a newswire, an e-magazine, a forum, a resource guide and event calendar to keep ISOs and MLSs updated on all the latest trends and innovations in the prepaid space.
In addition, industry players will add their voices to the mix in the form of articles and blogs detailing prepaid developments from an insider's perspective.
Readers can expect feature articles and opinion pieces to turn over twice monthly. The look and feel of the site will likely evolve over time.
Just as GS Online relies on the input and energy from its vast and knowledgeable reader base to drive content and foster a sense of community, greensheet.com hopes to generate a strong level of loyalty and passion on the part of ISOs and MLSs who choose to approach merchants with prepaid products and services that promise significant and lucrative benefits for both buyers and sellers.
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