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Table of Contents

Lead Story

It's a green business after all

News

Industry Update

Lawmakers advance grip on interchange

SellingPrepaid.com goes live

A March against fraud

Home is where the Heartland is

Comodo spreads security

Features

GS Advisory Board:
Payments experts weigh in on Visa's IPO - Part I

The future of the industry

Eben Esterhuyse and Mark McMurtrie
ATMmarketplace.com

Views

Liquidity is good for us

George Sarantopoulos
Access One Group

SAQ changes: Knowing them is imperative

Ross Federgreen and Ken Musante
Humboldt Merchant Services

Education

Street SmartsSM:
Safari njema - safe journey

Dee Karawadra
Impact PaySystem

Yellow is the color of advertising

Nancy Drexler
SignaPay Ltd.

Weeding out bogus buying offers

Lane Gordon
MerchantPortfolios.com

State security laws loom

Adam Atlas
Attorney at Law

Changing lanes on the merchant expressway

Dale S. Laszig
DSL Direct LLC

The intelligent sale

Aaron Bills
3Delta Systems Inc.

Company Profile

Transmedia Payment Services Ltd.

New Products

Paperless invoice fast, green, golden

greinvoice
Company: Your Best Interest LLC

Inspiration

Hitting the campaign trail

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

March 24, 2008  •  Issue 08:03:02

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SellingPrepaid.com goes live

On March 17, 2008, The Green Sheet Inc. launched SellingPrepaid.com, a Web site devoted to the prepaid sector of the electronic payments industry. As the name and Web address (www.sellingprepaid.com) signify, the site will be a resource offering information and analysis to benefit ISOs and merchant level salespeople (MLSs) in the burgeoning prepaid market.

The prepaid industry is not just gift and phone cards anymore. Funds can be loaded on payroll cards, health care cards, government benefit cards, university campus cards, travel cards and more.

New markets for prepaid products exist in airports and doctors' offices, in hair salons and convenience stores, at the local laundromat and at the cineplex, too.

Estimates vary as to the market's potential. Boston- based consultancy Mercator Advisory Group conservatively pegged the load volume on network branded, open loop prepaid cards at $181 billion by 2010.

Another advisory firm, Aite Group LLC, similarly of Boston, estimated in a 2005 report that $257 billion worth of transactions would be loaded onto prepaid cards by 2009.

SellingPrepaid.com enjoys functionality similar to that of award-winning GS Online (www.greensheet.com). It sports a newswire, an e-magazine, a forum, a resource guide and event calendar to keep ISOs and MLSs updated on all the latest trends and innovations in the prepaid space.

In addition, industry players will add their voices to the mix in the form of articles and blogs detailing prepaid developments from an insider's perspective.

Readers can expect feature articles and opinion pieces to turn over twice monthly. The look and feel of the site will likely evolve over time.

Just as GS Online relies on the input and energy from its vast and knowledgeable reader base to drive content and foster a sense of community, SellingPrepaid.com hopes to generate a strong level of loyalty and passion on the part of ISOs and MLSs who choose to approach merchants with prepaid products and services that promise significant and lucrative benefits for both buyers and sellers.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems