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Table of Contents

Lead Story

Improving the MLS 'away game'

Dale S. Laszig

News

Industry Update

News Briefs

Features

Strong showing for payments on 2017 Inc. 5000

Gamification packs a punch

Views

Legal pot sales: a cardless boom

Patti Murphy
ProScribes Inc.

New CFPB anti-arbitration ruling will hurt consumers

Heather Petersen
National Merchants Association

Education

Street SmartsSM:
Why not talk to Steve?

Steven Feldshuh
Merchants' Choice Payment Solutions East

The race from zero to hero

Stu Rosenbaum
Prodigio LLC

Learning from loss leads to future wins

Jeff Fortney
Clearent LLC

Helping merchants with PCI compliance

Rafael Lourenco
ClearSale

Company Profile

DCS Holdings Group LLC

Rocketpay Group

New Products

Data-driven intelligence for ecommerce protection

ThreatMetrix Dynamic Decision Platform
ThreatMetrix Inc.

Inspiration

The beauty of long pauses

Departments

Letter from the editors

Readers Speaks

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

September 11, 2017  •  Issue 17:09:01

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The Mobile Buzz
Gamification packs a punch

With video game participation reaching record levels, gamification was bound to spread, and so it has. For example, Ingenico ePayments, the online and mobile commerce division of Ingenico Group, teamed with Belgian startup Luckycycle to develop Ingenico Gamified Checkout. The product utilizes games to "infuse the checkout experience with the excitement that comes with the chance to win rewards," according to the partners.

Ingenico Gamified Checkout is built on Luckycycle's patented technology and enables Ingenico clients to integrate customizable games and visuals into payment confirmation pages. Options include scratch card, slot machine and wheel of fortune; each allows consumers to immediately win prizes related to purchases both online and in-store.

Proven record

Tests by Luckycycle have shown that when gamification is added, volume and value of transactions increases, and conversion improves by up to 15 percent. Luckycycle also helps retailers build a social media presence since consumers are encouraged to share their wins on social media platforms, the company stated, adding that programs like these also encourage repeat business.

Ludovic Houri, Vice President of Products at Ingenico ePayments noted that discounts alone aren't enough to build loyalty. "Consumers want a great user experience to go along with their rewards and discounts," he noted. "Gamification is one trend that we have found can add excitement and value to an otherwise very functional process, and this helps both merchants and consumers get what they want." For instance, with gamification, instead of offering a 10 percent discount, merchants can set parameters to offer a one in 10 chance of winning one item or entire basket for free. Nicolas Coppée, Vice President of Sales at Luckycycle, added, "We are confident that this new solution, which combines our innovative technology with the ease of use of Ingenico's MyCheckout hosted payment pages, will offer a big advantage to companies looking for new ways to reward their customers while increasing sales."

For retailers, gamification could pay off. According to MS Insights research, the total value of the U.S. gamification market in 2016 climbed to nearly $2.8 billion, a sizeable chunk to work with as the market continues to develop.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios