The Green Sheet Online Edition
October 24, 2016 • Issue 16:10:02
Digital commerce suite for ISVs, developers
Fintech startup Fuzse LLC launched a suite of digital commerce solutions for software developers and independent software vendors (ISVs). The Dallas-based company was founded by payments entrepreneur Lane Conner, who is partnering with 1stPaymentGateway.Net and Anovia Payments LLC to deliver the company's offerings. The technology combines the 1stPayGateway with Anovia Payments' Trio platform to create a comprehensive ecommerce suite for websites, mobile apps and custom software, the company stated.
Conner, an industry veteran who has held management positions at First American Payment Systems and Century Payments Inc., co-founded Blue Star Payment Solutions LLC in 2014. He noted that Dallas has become a hotbed of technology, and he saw a need in the developer community for more advanced services and resources.
To fulfill this need, he sought to partner with companies that could "provide incredible service while allowing us to go to market with the right cost structure," he said. "We chose Anovia Payments and 1stPaymentGateway. The leadership and company structures of Anovia's Kevin Jones and Andy Meadows, and 1stPayGateway.Net's Ray Kenney, have allowed us to reach all levels of the organization for a truly holistic approach."
Ray Kenney, General Manager of 1stPayGateway.Net added, "1stPayGateway has developed a world class payment gateway built on modern architecture that makes it easy for integrators to integrate secure payments into their applications. We are excited about our partnership with Fuzse, which is a disruptive, forward thinking financial services company that will leverage our leading edge technology to make it easy for their clients to integrate payments across multiple platforms.
Expanded suite of services
Following are descriptions Fuzse provided of key services in its suite of digital ecommerce solutions:
- REST API: Fuzse provides an easy-to-use, REST API to partners and developers. REST stands for Representational State Transfer, a communications protocol and architecture style for designing networked applications.
- Security vault: The Fuzse security vault is designed to keep payment card transactions and data out of scope and Payment Card Industry Data Security Standard compliant.
- Advanced data analytics: Fuzse provides enhanced, real-time reporting tools that designers and developers can access anytime from anywhere.
- Continuous customer support: Fuzse provides 24-hour, 365-day service support.
- Customer onboarding: Fuzse online forms simplify and expedite customer onboarding.
- Recurring billing: Fuzse developer tools facilitate subscription-billing services.
- Payment facilitation: Fuzse brings considerable expertise in payment facilitation for developers that aggregate sub-merchants within a master account, improving time-to-market with an easy online application, instant boarding and reduced risk.
The company's service model and hands-on approach is designed to provide continuous support while limiting costs and creating new sources of recurring revenue for partners. Its commitment to providing a boutique experience for partners is based on its core values of personalized service, transparency and accessibility to all partners, regardless of their organization's size, industry or organizational culture. Every partner receives the same hands-on approach that has made us the "go to" for organizations seeking service-based collaboration, the company stated.
Resellers, partners welcome
Fuzse has partnered with ISVs, development companies and service providers, and looks forward to working with the payments industry to enhance and expand digital commerce capabilities and technology, particularly in the Dallas area, which has seen exponential growth, the company said.
"Our area has been ground zero for the payments industry for decades, but now we're seeing a real convergence of technology talent in the custom software and app development arena, as entrepreneurs from places as far away as Silicon Valley and as close as Austin see the advantages of doing business in the Dallas-Fort Worth area," Conner said. "We have a real opportunity here to empower our customers to spend more of their time developing great software and applications, while we deliver the best single-source solution for payments infrastructure."
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