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Table of Contents

Lead Story

Payments under the radar no more

News

Industry Update

FTC bites YMA

NACHA clarifies ACH rules

W.net spreads the mentoring net

VeriFone vows to fix faulty accounting

Fifth Third banks on gift card kiosks

PayPal eyeing more merchants

Free terminals are thorny

Features

New ATM security measures tackle fraud

Uwe Krause
ATMMarketplace.com

Views

Rock, paper, electronics

Patti Murphy
The Takoma Group

Run from mean streets to clean streets

Steve Schwimmer
Renaissance Merchant Services

Education

Street SmartsSM:
New year, new plan

Dee Karawadra
Impact PaySystem

MLS or ISO: Which one are you?

Adam Atlas
Attorney at Law

Visa, PCI council make security move

Michael Petitti
TrustWave

E-mail: It takes a plan

Nancy Drexler
Marketing Moguls

Receipts still reveal too much

David Mertz
Compliance Security Partners LLC

Company Profile

Credomatic USA

Barclay Square Leasing Inc.

New Products

Dialing for digital content

Bill2Phone
BSG Clearing Solutions

Card printer of a different stripe

Zebra P100i
Zebra Card Printer Solutions

Inspiration

Before you move on

Miscellaneous

AstroloGS

POScript

Departments

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

December 26, 2007  •  Issue 07:12:02

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PayPal eyeing more merchants

If you're interested in increasing the number of e-commerce merchants in your portfolio, watch out for PayPal. It has improved its tool box, making it easier to make payments via PayPal on the Web.

PayPal Labs launched several applications that run the gamut of raising funds, requesting loans, or allowing merchants to integrate PayPal's payment services.

All of the applications can be tested at www.x.com, "a showcase site for PayPal Labs, which we created to tap the creativity, innovation and passion among our engineers, product managers and other employees," said Hugo Olliphant, head of PayPal Labs.

To launch this site, PayPal Labs focused on even the tiniest details. "Our URL, www.x.com, is unique as one of the few single letter URLs in existence," he said.

"It reflects the startup nature of PayPal Labs, paying tribute to PayPal's startup days when PayPal merged with another innovative online payment pioneer called x.com."

A PayPal Lab invention of most concern to ISOs and merchant level salespeople is the Merchant Integration Wizard, a step-by-step guide for combining PayPal's payment services.

A series of screens instruct merchants on how to incorporate the application into existing Web sites.

At the end of the process, a code appears that can be copied and pasted into a merchant Web site. The Integration Wizard even informs merchants where to place the code.

The Integration Wizard allows merchants to give customers the option of purchasing items using their PayPal accounts on a secure site.

Once implemented, the application will still be a five-step checkout process but PayPal checkout is incorporated in the middle steps for customers.

Instead of entering a shipping address and billing information at checkout, this application gives consumers a chance to log in to their PayPal accounts and confirm the shipping and billing details already embedded in their security-guaranteed accounts.

PayPal Labs urges merchants to take its new applications for a spin. Perhaps it's time to see just what the competition is up to at www.x.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios