GS Logo
The Green Sheet, Inc

Please Log in

A Thing
View Archives

View flipbook of this issue

Care to Share?

Table of Contents

Lead Story

Understanding the 2015 U.S. fraud liability shifts Version 1.0 – May 2015


Industry Update

Samsung Pay to arrive Sept. 28

Debit card growth data, Durbin ruling

Square's fee for Instant Deposit might not matter

ISO 20022 blazes trail to real-time global payments

Cash growth eclipses mobile payments


The power of social

Mobile shoppers on fast track


EMV is coming along, slowly

Patti Murphy
ProScribes Inc.

Sharks and sharps: Who's buying your bankcard business?

Adam Hark


Street SmartsSM:
The power of residual income – Part 2

Jeffrey I. Shavitz
TrafficJamming LLC

Bring Tour de France teamwork to your business

Jeff Fortney
Clearent LLC

The one-man show: Approaches in B2B sales

John Tucker
1st Capital Loans LLC

EMV myths debunked

Company Profile


New Products

Comprehensive, cloud-based business ecosystem

Jory LLC

Reliable, secure e-commerce authentication



Back to school at work


Readers Speak

Letter from the editors

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

September 14, 2015  •  Issue 15:09:01

previous next

Readers Speak

Why the big EMV push?

Isn't EMV just a way to strengthen authentication? There's a lot more to data security, so why are MasterCard and Visa forcing it on U.S. merchants? What about multifactor authentication?

Nancy Trout, Trout Account Services


Yes, the Europay, MasterCard and Visa (EMV) protocol does strengthen one form of authentication: what you have (a credit card, for example). EMV cards are more secure than traditional mag stripe cards. They contain computer chips, which, unlike mag stripe cards, are extremely difficult for fraudsters to duplicate, making it unprofitable for them to create counterfeit cards to use at the POS. When other regions of the world have implemented EMV, criminals have shifted their criminal activities to geographical regions and sectors (like e-commerce) that do not employ EMV.

Also, EMV goes beyond authentication because the embedded chips encrypt a unique digital signature for each purchase, further safeguarding sensitive data. For the time being, U.S. EMV cards will also have mag stripes, which aren't encrypted, but if an EMV reader is used instead of a mag stripe reader, the data will be more secure. Multifactor authentication includes more than one form of authentication. In addition to what you have, other forms of authentication include what you know, such as a PIN or password, and who you are, which can be verified through biometric means like fingerprints and retina scans. The more layers of authentication used, the more secure the transaction will be.

The push to hasten EMV implementation is just one coordinated initiative designed to improve the security of payments in the United States. No one believes it alone will protect our data and networks from criminal intrusion. Experts and innovators are working on many fronts to implement existing solutions (such as point-to-point encryption and tokenization) and devise new technologies to do a better job of protecting data both while in transit and wherever it may reside.


Sound off here

What is it about the world of payments that keeps you in this sphere? What do you think is going particularly well? Where do we, as a community of professionals, need to improve? Drop us a line at, and let us know what's on your mind.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios