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Table of Contents

Lead Story

Checks have staying power, paper not so much

Patti Murphy
ProScribes Inc.

News

Industry Update

Public, private effort to secure systems, reduce cyber crime

Appeals court revives ATM price-fixing case

Appeals court gives green light to CFPB challengers

First Data opens new chapter

Features

Bridging the EMV divide

The Mobile Buzz: Diners' technology wish list

Views

The very point of sale: Think big, go bold

Dale S. Laszig
DSL Direct LLC

Impact of scale on cost and margin in the U.S. merchant acquiring industry

Brooke Ybarra
First Annapolis Consulting

Education

Street SmartsSM:
The power of residual income - Part 1

Jeffrey I. Shavitz
TrafficJamming LLC

Who wins with AmEx full-service acquiring program?

Ken Musante and Jon Shipley
Eureka Payments LLC, Select Bankcard LLC

Legal ease: Choosing a lawyer for your payment business

Adam Atlas
Attorney at Law

Endemic lack of protection for card data in stores

Brand Barney
SecurityMetrics

Company Profile

AP Technology

New Products

Free online security learning center

SecurityMetrics Learning Center
SecurityMetrics

Business-driven video storytelling

Video Storytelling
Board Studios Inc.

Inspiration

The 'do' in the doldrums

Departments

Readers Speak

Letter from the editors

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

August 24, 2015  •  Issue 15:08:02

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New Products

Business-driven video storytelling

Product: Video Storytelling

New York City-based Board Studios Inc. was established in 2011 and is a branding and video marketing agency specializing in video creation, development, production and distribution. The company is focused on providing one-of-a-kind interactive video experiences that reflect the unique identities and brands of its clients.

"The brain can process images 60,000 times faster than text," said Russell Pareti, Board Studios Vice President of Marketing. "People comprehend visual images faster and retain them longer."

Board Studios strives to "not just be another video production company" by providing unique, interactive and personalized video experiences.

Sketch note: a new tool

Pareti noted that whiteboard animation, a video technique in which drawings rapidly populate a white background, originated about five years ago and is widely used in Europe. "A lot of production goes into that," he said. "We developed a sketch note technique with hand-drawn videos, a similar but more cost-effective production method."

Board Studios works with payments industry clients, using the sketch note technique to simplify complex technologies and guidelines such as Europay, MasterCard and Visa (EMV) and the Payment Card Industry Data Security Standard. "The changes happening with EMV are complex and hard to understand," Pareti said. "Our videos distill the key messages and use visual [aids] to communicate the story and information more effectively for easier comprehension."

Pareti noted that a growing number of payment clients are digitizing merchant level salesperson training programs by converting PowerPoint, video and animation presentations into online and on-demand courses that reduce traditional training costs, resources and time. A recent example is www.paymentacademy.com.

A suite of video solutions

Board Studios has worked with such companies as Alibaba.com, Pepsi, Discover Financial Services and Evo Payments International. Video production work and capabilities include:

Board Studio's stated objective is to be "the go-to video training and marketing solution" by creating impactful, educational products that delight its clients. Both general and customized solutions are available.

Website: www.boardstudios.com Contact: russell@boardstudios.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services