Product: Video Storytelling
Company: Board Studios Inc.
New York City-based Board Studios Inc. was established in 2011 and is a branding and video marketing agency specializing in video creation, development, production and distribution. The company is focused on providing one-of-a-kind interactive video experiences that reflect the unique identities and brands of its clients.
"The brain can process images 60,000 times faster than text," said Russell Pareti, Board Studios Vice President of Marketing. "People comprehend visual images faster and retain them longer."
Board Studios strives to "not just be another video production company" by providing unique, interactive and personalized video experiences.
Pareti noted that whiteboard animation, a video technique in which drawings rapidly populate a white background, originated about five years ago and is widely used in Europe. "A lot of production goes into that," he said. "We developed a sketch note technique with hand-drawn videos, a similar but more cost-effective production method."
Board Studios works with payments industry clients, using the sketch note technique to simplify complex technologies and guidelines such as Europay, MasterCard and Visa (EMV) and the Payment Card Industry Data Security Standard. "The changes happening with EMV are complex and hard to understand," Pareti said. "Our videos distill the key messages and use visual [aids] to communicate the story and information more effectively for easier comprehension."
Pareti noted that a growing number of payment clients are digitizing merchant level salesperson training programs by converting PowerPoint, video and animation presentations into online and on-demand courses that reduce traditional training costs, resources and time. A recent example is www.paymentacademy.com.
Board Studios has worked with such companies as Alibaba.com, Pepsi, Discover Financial Services and Evo Payments International. Video production work and capabilities include:
Board Studio's stated objective is to be "the go-to video training and marketing solution" by creating impactful, educational products that delight its clients. Both general and customized solutions are available.
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