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Table of Contents

Lead Story

Fed looks to online real-time payments, eventually

Patti Murphy
ProScribes Inc.


Industry Update

Who's to blame for Apple Pay fraud?

Lack of EMV readiness continues, EMVCo steps up

Mobile World Congress 2015 extols innovation, inclusion

Visa Checkout used by 3 billion, plans worldwide expansion

Technology experts weigh in on future of POS


EMV 101 for merchants

Every second counts

What's trending in payments?


The bygone era of clicks

Dale S. Laszig
DSL Direct LLC

Embedding generosity in the fabric of payments

Thom Aldredge
World Gift Card

EMV implementation details urgently needed

Ken Musante
Eureka Payments LLC


Street SmartsSM:
Goodbye until hello

Tom Waters and Ben Abel
Bank Associates Merchant Services

Use big-data resources to better serve, retain merchants

Billy Hubbard

Mobile payments: Enabling merchants for today, preparing them for tomorrow

Michael Gavin

Company Profile

Signature Card Services

New Products

PCI-validated, comprehensive security package

SecurePCI Validated P2PE

Two-sided mobile solution for buyers, sellers

InvisiCorp., Inc.


A different sort of snow job


Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

March 23, 2015  •  Issue 15:03:02

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Use big-data resources to better serve, retain merchants

By Billy Hubbard

Let's take a little walk down memory lane. Do you remember Tony, from Tony's Taqueria, who used to be your merchant but then switched to another processor? Thankfully, the landscape has changed, and there is now so much more value that you, as ISOs and merchant level salespeople, can provide than just processing. In order to survive, and thrive, as an agent in today's technology-driven environment, you need to differentiate yourself on value, not price. You can be empowered by offering an all-in-one payment, analytics and marketing platform that helps you stand out while simultaneously helping your merchants grow sales. Today is the day to get Tony's Taqueria business back for good.

Two case studies

I'd like to introduce you to two very different business owners who have adopted this successful, value-focused approach to reduce merchant churn, win back lost customers and earn business with new clients rather than sell on price.

A smart way to drive sales

To sum it up, your customers are trying to learn how to operate smarter and grow faster, and you're in a great place to help them access new tools that will drive sales. You'll stop competing on price instantly, secure your place as a trusted adviser and see referrals flow in. Go get Tony's Taqueria back on your books today.

Billy Hubbard is the Director of Channel Development at Swipely, a cloud-based platform that helps merchants understand customers and grow sales. With information from the payment network, in-store systems and the social web, Swipely makes it easy to understand what brings customers back. Merchants use Swipely to manage over $4 billion in annual sales and deepen their relationships with over 20 million customers. For more information, visit or call 888-701-5480.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Board Studios