The Green Sheet Online Edition
August 25, 2014 • Issue 14:08:02
Checkout in a flash
For online merchants, checkout speed is critical. And according to Jumio Inc., when transaction time is reduced by 60 seconds or more, conversion rates increase on average 30 percent per merchant. To speed merchant transactions and thereby bolster sales, Jumio developed its Netswipe proprietary vision scanning technology for device-specific apps and desktop computer websites in 2010. Now Jumio has brought this technology to mobile websites.
"The quality of the mobile user experience is rapidly becoming the next battleground in the quest to attract and retain customers," said Daniel Mattes, Chief Executive Officer at Jumio. "Businesses who integrate Netswipe into their apps or mobile websites not only delight their customers, they also enjoy significantly higher conversion rates by eliminating the need for their customers to manually enter their credit card information on the checkout page."
With the release of Netswipe for Mobile Web, Jumio hopes to further enhance the customer experience and increase conversion rates for purchases made using devices connected to mobile websites. "Netswipe was previously available for native apps and desktop websites," the company stated. "Today's release expands Netswipe's availability to mobile websites, allowing customers on all platforms to benefit from a faster, easier way to input their credit card information."
The scanning technology in Netswipe extracts all relevant data from the face of the payment card, including cardholder name, 16-digit card number and expiration date. Once scanning is complete, the cardholder then enters the CVV code from the back of the card to complete the transaction.
Additional benefits of Netswipe for Mobile Web include:
- Serves mobile optimized web platforms
- Works with seven payment card types
- Available for mobile web via iOS and Android devices
- Also available for native applications and desktop systems
Jumio stated that Netswipe is a fully supported offering with client integration services, a client dashboard for tracking metrics, access to card images for use in chargeback remediation, and continual upgrades to expand features, speed and accuracy as technology advances.
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