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Table of Contents

Lead Story

Card data security debate goes public as EMV deadline nears


Industry Update

New security bug dubbed Backoff exposed

ATM ISOs in EMV limbo

Square's 'ambiguous' EMV initiative


Prepaid simplifies m-wallet ecosystem


Regulatory agencies' investigations continue: Are you prepared?

James Huber and Chris Dryden
Global Legal Resources LLP


Street SmartsSM:
How do you measure your success?

Tom Waters and Ben Abel
Bank Associates Merchant Services

Principled disruption

Dale S. Laszig
DSL Direct LLC

How gift cards drive revenue and customer loyalty

Michael Gavin
Merchant Warehouse

Company Profile

LoopPay Inc.

New Products

A POS with options

Alpha Card Services LLC

Checkout in a flash

Netswipe for Mobile Web
Jumio Inc.


Silence, the low-tech solution


Readers Speak

Letter from the Editors

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

August 25, 2014  •  Issue 14:08:02

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New Products

Checkout in a flash

Product: Netswipe for Mobile Web

For online merchants, checkout speed is critical. And according to Jumio Inc., when transaction time is reduced by 60 seconds or more, conversion rates increase on average 30 percent per merchant. To speed merchant transactions and thereby bolster sales, Jumio developed its Netswipe proprietary vision scanning technology for device-specific apps and desktop computer websites in 2010. Now Jumio has brought this technology to mobile websites.

"The quality of the mobile user experience is rapidly becoming the next battleground in the quest to attract and retain customers," said Daniel Mattes, Chief Executive Officer at Jumio. "Businesses who integrate Netswipe into their apps or mobile websites not only delight their customers, they also enjoy significantly higher conversion rates by eliminating the need for their customers to manually enter their credit card information on the checkout page."

With the release of Netswipe for Mobile Web, Jumio hopes to further enhance the customer experience and increase conversion rates for purchases made using devices connected to mobile websites. "Netswipe was previously available for native apps and desktop websites," the company stated. "Today's release expands Netswipe's availability to mobile websites, allowing customers on all platforms to benefit from a faster, easier way to input their credit card information."

The scanning technology in Netswipe extracts all relevant data from the face of the payment card, including cardholder name, 16-digit card number and expiration date. Once scanning is complete, the cardholder then enters the CVV code from the back of the card to complete the transaction.

Additional benefits of Netswipe for Mobile Web include:

Jumio stated that Netswipe is a fully supported offering with client integration services, a client dashboard for tracking metrics, access to card images for use in chargeback remediation, and continual upgrades to expand features, speed and accuracy as technology advances.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Board Studios