The Green Sheet Online Edition
December 09, 2013 • Issue 13:12:01
New Online Store
Europay/MasterCard/Visa (EMV) migration has begun in the U.S. market. This migration gives merchant level salespeople an opportunity to revisit their merchant custEomers and assist them with the transition to the new EMV cards and readers. Many merchants will need to replace their terminals so they can take advantage of the upcoming liability shift.
In order to help facilitate this, Signature Card Services a provider of payment processing services, launched a new online store that features low-cost EMV-capable terminals for retail merchants.
The store offers discounted terminals to support the transition to processing chip-based credit cards. With the deadline for EMV implementation approaching, providing merchants affordable equipment and training has become an important initiative for Signature Card Services in helping to prepare merchants for this change, the company noted.
While a variety of EMV terminals will be available at highly discounted rates, Signature Card Services is also offering the terminals for free with the activation of a new merchant account. In addition, the company reported it is also providing valuable education on how to use and derive optimum benefit from the terminals. The training is done through a series of on-site video tutorials.
One of the primary reasons the industry has embraced EMV technology is because it provides the ability to significantly limit the growth of fraudulent activity. EMV improves security while lowering Payment Card Industry Data Security Standard compliance costs due to the chip-based "smart cards" that store encrypted data that prevents credit card cloning, the company pointed out.
"We are excited about the launch of our online store; it is just one of the many ways we are working to make sure our U.S. merchants can reap the rewards of early implementation and to provide the necessary support that will make the move towards EMV as straightforward as possible," said Christine Bednar, co-founder and Chief Financial Officer of Signature Card Services.
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