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Table of Contents

Lead Story

What ISOs can learn from consultants in today's complex payments arena

News

Industry Update

Will Isis launch shuttle in new era for NFC?

Cisero's amends counterclaim in Elavon case

Challenges ahead for EMV

Jones predicts ISOs will remain at payments hub

Features

Volunteerism bolsters local economy

It's all about increasing ROR

Research Rundown

Selling Prepaid

Prepaid in brief

AmEx goes big with Bluebird

Prepaid card dispensing ATM technology advances

Views

Whatever happened to the British motorcycle industry?

Brandes Elitch
CrossCheck Inc.

Can mPOS be a game-changer in India?

Sunil Rongala
MRL Posnet Private Ltd.

Education

Street SmartsSM:
Make large merchants your gravy

Jeff Fortney
Clearent LLC

Coping with PCI noncompliance fees

Adam Atlas
Attorney at Law

200 ways to get noticed - Part 1

Nancy Drexler
Acquired Marketing

The smart way to sell POS systems - Part 2

Joe Porco
Harbortouch

Company Profile

PayCube Inc.

New Products

A platform for smart businesses

Newtek Advantage
Newtek Business Services Inc.

Virtual POS system for QuickBooks

Instant Accept
NorseCorp

Inspiration

Functioning in today's challenging payments world

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

November 12, 2012  •  Issue 12:11:01

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200 ways to get noticed - Part 1

By Nancy Drexler

This is the first of two articles containing tips compiled to maximize your sales and marketing success. This article covers use of presentations and webinars, company websites, and email. The second article, which will appear in an upcoming issue of The Green Sheet, will offer additional advice on using email, as well as tips regarding social media, blogs, and company advertising and collateral.

Presentations and webinars

Websites

Email

Nancy Drexler is the President of Acquired Marketing, a boutique marketing firm for businesses in the payments industry. To learn more about what Acquired Marketing can do for you, visit www.acquiredmarketing.com or call 917-743-5258 or email nancyd@signapay.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services