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Table of Contents

Lead Story

Banks underserve the underbanked - AFS providers step in

Patti Murphy
ProScribes Inc.

News

Industry Update

EMV push could force operators to nix pay-at-the-pump

GoPago on merchant acquisition roll

Busy month for the SCA

PCI SSC turns attention to ATM security

Features

What's in a positioning concept?

Research Rundown

ISOMetrics:
Signs of optimism in small business sector

Selling Prepaid

Prepaid in brief

Passbook affirms bar code payments

How to reach Hispanics with prepaid

Views

Revolution underway in merchant underwriting

Brandes Elitch
CrossCheck Inc.

Get ready for 21st century shopping

Rick Berry
ABC Mobile Pay Inc.

Education

Street SmartsSM:
The song and dance of reputation building

Jeff Fortney
Clearent LLC

Avoid the price pitfall, sell on fairness

Steve Norell
US Merchant Services Inc.

Legal disputes: Head them off at the pass

Adam Atlas
Attorney at Law

New Products

Military grade mobile device

Juno T41
BlueStar Inc.

Digital loyalty has a spot

SpotOn
SpotOn

Inspiration

Own it, solve it, move on

Departments

10 Years ago in The Green Sheet

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

October 08, 2012  •  Issue 12:10:01

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Busy month for the SCA

Migration, road maps and transit were the themes in a busy September 2012 for the Smart Card Alliance, the multi-industry association working for the adoption of smart card technology, specifically the Europay/MasterCard/Visa (EMV) standard for global interoperability of payment cards containing integrated circuits, or chips.

EMV migration

At the inaugural EMV Migration Forum held Sept. 12 and 13 at MasterCard Worldwide headquarters in Purchase, N.Y., 130 industry participants discussed the way forward for adoption of EMV in the United States. At the event, attendees took part in interactive panels and discussion groups.

Randy Vanderhoof, Acting Director of the EMV Migration Forum and Executive Director of the SCA, said the attendees agreed there must be more industry education, a consistent cardholder experience, implementation of EMV best practices, and more industry collaboration in order for the migration to be successful.

Industry resources

The forum created working committees on communication and education; EMV debit implementation in the United States; certification and testing requirements; and cross-industry coordination topics. The next meeting is being scheduled for late fall 2012. For more information, go to www.emv-connection.com/emv-migration-forum.

Also, the SCA recently re-released an updated educational white paper, Card Payments Roadmap in the United States: How Will EMV Impact the Future Payments Infrastructure? The paper is available at www.smartcardalliance.org.

Transit fare technology

New fare collection systems that accept open bankcard payments are proving to be successful payment alternatives for mass transit, the Smart Card Alliance Transportation Council reported from its September 2012 meeting in Philadelphia. Open payments are those made via contactless bankcards for fare payment directly at the customer's point of entry, for example, at a subway gate or on a bus.

Vanderhoof said the meeting brought together transit agencies of varying sizes from around the country to discuss strategies and best practices for deploying new smart card-based fare collection systems. He noted that the agencies came away with a deeper understanding of how to take advantage of new technologies such as open payment and mobile ticketing and the benefits these technologies bring to both agency and customer.

For additional news stories, please visit www.greensheet.com and click on "Read the Entire Story" in the center column below the latest news story excerpt. This will take you to the full text of that story, followed by all other news stories posted online.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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