The Green Sheet Online Edition
September 10, 2012 • Issue 12:09:01
Online loyalty builder for merchants
Loyalty program provider Tecmark Inc. is preparing to launch Simpli Marketing, a web-based loyalty and marketing tool designed to help restaurateurs and retailers manage all their customers' communications and engagement needs in one location. The software-as-a-service product debuted during the Electronic Transactions Association 2012 annual meeting, when Tecmark began actively partnering with ISOs and merchant level salespeople (MLSs).
Tecmark said the program operates on two tracks: SimpliConnect and SimpliReward. SimpliConnect provides the tools for enrolling customers, creating customer databases, and sending targeted promotions and communications based upon customer preference, whether email, text message, standard mail or social media. Using a PC or Internet-enabled device, merchants can import existing customers into the database, set up promotions, identify recipient groups and track results.
Under the audience builder section of SimpliConnect, merchants can segment customers by gender, shopping frequency, amount spent and other user-defined fields. According to Tecmark, real-time and batch transactions from a variety of POS systems can be tracked and analyzed, with charting capabilities to track promotion results over time and by individual communications channels.
To further drive customer engagement, SimpliReward offers enhanced tracking capabilities for tracking promotions redeemed to specific customers and to identify revenue patterns. It also charts the number of enrollments over time and offers advanced dashboard features for in-depth analysis of marketing results. Flexible earning structures allow merchants to set specific rewards for targeting their best customers, Tecmark noted.
With Simpli Marketing, merchants may also customize the enrollment form by selecting criteria for customer identification, communication and login preferences. Personalized questions can be embedded into the form, if desired. Customers enroll via a paper or web form and then use a phone number or driver's license as identification to start earning rewards, thereby eliminating the expense of a physical rewards card.
Although Tecmark is not a consulting agency, the company does support merchants by sharing valuable insights on how to make loyalty programs successful, including strategies for preplanning and determining which creative options might be most suitable for a particular brand, product or service.
Tecmark offers ISOs and MLSs a revenue-share opportunity. And the company continues to welcome sales partners interested in incorporating Simpli Marketing into their merchant portfolios. For ISOs and MLSs, this is offered as another tool to build merchant retention using the latest marketing knowledge and technology.
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