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Table of Contents

Lead Story

Equipment leasing has its place

News

Industry Update

PayPal's Discover deal makes room for acquirers

Square reaching beyond micro-merchants with flat rate

MCX - it's about more than the wallet

Features

Research Rundown

A new strategy for health-care payments

Selling Prepaid

Prepaid in brief

Campus card fees – fair or foul?

International provider with local focus

Views

Opening gateways to AVS

Chandan Mukherjee
PayCube Inc.

Education

Street SmartsSM:
Perry Mason and the post mortem

Jeff Fortney
Clearent LLC

How to help merchants counter fraudulent orders

Bill Hoidas
Matrix Payment Systems

Tips for managing remote sales teams

Alan Kleinman
Meritus Payment Solutions

The smart way to sell POS systems - Part 1

Joe Porco
Harbortouch

Ignite revenue with a sales incentive program

Peggy Bekavac Olson
Strategic Marketing

Company Profile

My Clear Reports

New Products

Online loyalty builder for merchants

Simpli Marketing
Tecmark Inc.

POS software delivers optimum control

Syspro Point of Sale
Syspro

Inspiration

Oasis in the workplace

Miscellaneous

2012 events Calendar

Departments

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

September 10, 2012  •  Issue 12:09:01

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New Products

Online loyalty builder for merchants

Product: Simpli Marketing

Loyalty program provider Tecmark Inc. is preparing to launch Simpli Marketing, a web-based loyalty and marketing tool designed to help restaurateurs and retailers manage all their customers' communications and engagement needs in one location. The software-as-a-service product debuted during the Electronic Transactions Association 2012 annual meeting, when Tecmark began actively partnering with ISOs and merchant level salespeople (MLSs).

Tecmark said the program operates on two tracks: SimpliConnect and SimpliReward. SimpliConnect provides the tools for enrolling customers, creating customer databases, and sending targeted promotions and communications based upon customer preference, whether email, text message, standard mail or social media. Using a PC or Internet-enabled device, merchants can import existing customers into the database, set up promotions, identify recipient groups and track results.

Under the audience builder section of SimpliConnect, merchants can segment customers by gender, shopping frequency, amount spent and other user-defined fields. According to Tecmark, real-time and batch transactions from a variety of POS systems can be tracked and analyzed, with charting capabilities to track promotion results over time and by individual communications channels.

To further drive customer engagement, SimpliReward offers enhanced tracking capabilities for tracking promotions redeemed to specific customers and to identify revenue patterns. It also charts the number of enrollments over time and offers advanced dashboard features for in-depth analysis of marketing results. Flexible earning structures allow merchants to set specific rewards for targeting their best customers, Tecmark noted.

With Simpli Marketing, merchants may also customize the enrollment form by selecting criteria for customer identification, communication and login preferences. Personalized questions can be embedded into the form, if desired. Customers enroll via a paper or web form and then use a phone number or driver's license as identification to start earning rewards, thereby eliminating the expense of a physical rewards card.

Although Tecmark is not a consulting agency, the company does support merchants by sharing valuable insights on how to make loyalty programs successful, including strategies for preplanning and determining which creative options might be most suitable for a particular brand, product or service.

Tecmark offers ISOs and MLSs a revenue-share opportunity. And the company continues to welcome sales partners interested in incorporating Simpli Marketing into their merchant portfolios. For ISOs and MLSs, this is offered as another tool to build merchant retention using the latest marketing knowledge and technology.

Tecmark Inc.
855-574-6754
www.simplimarketing.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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