The Green Sheet Online Edition
February 13, 2012 • Issue 12:02:01
A mobile app for Windows
Cynergy Data LLC recently added another piece to the mobile payments puzzle. In conjunction with mobile partner Aircharge Inc., the newly released Aircharge Windows Mobile application delivers an integrated payment processing solution that is compatible with Microsoft Corp.'s Windows Phone.
Previous rollouts through the joint venture included applications for Apple Inc. iPhone, Google Inc. Android, and Research In Motion Ltd. BlackBerry devices. "Find any mobile phone and Cynergy Data can process on it," stated Randal McCoy, Chief Executive Officer at Cynergy. With the addition of Microsoft Windows compatibility, Cynergy now offers more mobile platforms than any other payments provider, McCoy said.
"Aircharge maps to our LUCY gateway and is fully integrated with our VIMAS account management system," McCoy noted. "That means our sales offices don't need to add any other vendors, pay any additional gateway fees or order any other equipment. And it means that our merchants get real-time batch monitoring and reporting and back-office automation, all at no extra charge." Todd Brix, Microsoft's Senior Director, Windows Phone Marketplace, added, "Cynergy Data's Aircharge application offers our customers a flexible mobile payment solution, complete with fast and secure card payments, printed receipts and real-time batching, all right from their Windows Phones."
According to Cynergy, unlike similar products, the Aircharge hardware connects not only to mobile phones and personal digital assistants, but also to desktop and laptop computers. Cynergy's proprietary LUCY gateway enables merchants to link all workstations and devices via a single, integrated IP connection, the company said. And merchants have direct, online access to account information, transaction details and summary records for custom reporting.
Cynergy's gateway provides a variety of payment options, including bank and nonbank credit cards with signature capture, PIN-based debit, checks, electronic benefit transfer services, fuel and fleet cards, as well as gift card payments. With Aircharge integration to Cynergy's VIMAS online management system, sales agents benefit from expanded features, Cynergy said. In January 2012, the company added an online application with digital signature, a merchant pricing model, customizable residual pricing and private-labeling options to the VIMAS system.
Cynergy reported the new app is compliant with all major credit card brand regulations and federal laws pertaining to printing and viewing credit card information; to reduce paper, sales receipts can be sent directly to customers' mobile devices or email accounts; and, because the software is compatible with virtually every cellular network provider and computer manufacturer, merchants can change equipment or providers whenever they choose.
Cynergy Data LLC
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