The Green Sheet Online Edition
March 28, 2011 • Issue 11:03:02
Gen Y purchasing preference
Gen Y, comprising individuals born between 1982 and 2000, is highly sought after by marketers because its members are passionate about media and digital technologies, tend to influence their families' buying decisions, and have a lot of money to spend. Below is data from The Western Union Payments Q4 Money Mindset Index report by Javelin Strategy & Research. It compares this demographic's purchasing preferences with older age groups, combined.
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