The Green Sheet Online Edition
July 26, 2010 • Issue 10:07:02
Multipayment and multimedia at the POS
The iSC350 terminal from Ingenico is designed to provide merchants a dynamic platform for accepting an array of electronic payments and conducting multimedia marketing campaigns.
The terminal features full motion video and stereo sound through which merchants feed promotions for loyalty programs, gift cards, product orders or credit applications. To dovetail with video advertising, merchants can also customize the terminal's faceplate with a unique color and logo.
"This terminal is a powerful, cost-effective, interactive customer touch point that opens up a whole new world of payments and promotions," said Christopher Justice, President of Ingenico, North America.
"We are confident that our customers will be ... drawn to the potential of a true multimedia platform for promoting their brands, delivering important messages to their customers and improving the customer experience through a fast and fun checkout," Justice added. "The iSC350 really can help turn the point of sale into a point of affinity. It arms merchants with power beyond payment."
The product accepts a broad range of payment types, including signature capture with a stylus and "tap and go" payments using near field communication technology. The terminal is Payment Card Industry PIN Entry Device 2.1 compliant, with a card reader that features Ingenico's On-Guard Card Swipe encryption technology. Card information is encrypted at the point of swipe.
For its video player, the iSC350 can obtain content or upgrade existing software from local or Internet-based sources that plug into a side-embedded universal serial bus port. Ingenico also offers optional managed services that facilitate access to secure services on the web and simplify delivery of multimedia imports. According to Ingenico, the terminal downloads software 10 percent faster than other leading brands and uses a 400 megahertz processor for extremely quick transaction speed.
The upper half of this sleek and ergonomic device contains the video screen, while the lower half is embedded with a recessed keypad. Between the upper and lower halves of the faceplate is the slot for card swipes. For merchants downloading a high volume of content, the terminal can be upgraded to hold 32 gigabytes of memory.
"Retailers are looking for nontraditional and innovative ways to reach and engage customers," said Lisa Shipley, Senior Vice President of Sales, North America for Ingenico. "The iSC350 is the ultimate terminal that truly meets the ever evolving needs of retailers, addressing the increasing pressures and expectations they face to guarantee secure transactions for their customers."
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