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Table of Contents

Lead Story

The ACH, staking new channel claims


Industry Update

Tepid summer for many Gulf Coast merchants

Can the IRS legally attach levies to ISO reserve accounts?

Trade Association News


GS Advisory Board:
Merchant retention, taking the initiative - Part 2

Selling Prepaid

Prepaid in brief

Dynamics of the youth card market

Gift cards: Value multiplier for merchants

Thom Aldredge
World Gift Card


Securing a place for electronic payments

Patti Murphy
The Takoma Group

The allure of end-to-end encryption

Scott Henry
VeriFone Inc.

Uncle Sam might want to pin worker misclassification on you

Sarah Weston
Jaffe, Raitt, Heuer & Weiss PC


Street SmartsSM:
Who will benefit when the Durbin Amendment dust settles?

Ken Musante
Eureka Payments LLC

The importance of PCI DSS compliance

Nicholas Cucci
Network Merchants Inc.

Is there any such thing as loyalty?

Nancy Drexler
SignaPay Ltd.

Need intelligence? Tap the feet on the street

Dale S. Laszig
Castles Technology Co. Ltd.

Succeeding at PCI compliance - Part 3: Implementing the rollout

Dawn M. Martinez
First Data Corp.

Global acquiring and fraud Q&A

Caroline Hometh

Company Profile

Netcom PaySystem

New Products

RDC on the fly

QwikDeposit To Go
Bluepoint Solutions

Multipayment and multimedia at the POS



Nothing fancy needed


10 Years ago in
The Green Sheet


Resource Guide


A Bigger Thing

The Green Sheet Online Edition

July 26, 2010  •  Issue 10:07:02

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New Products

Multipayment and multimedia at the POS

Product: iSC350

The iSC350 terminal from Ingenico is designed to provide merchants a dynamic platform for accepting an array of electronic payments and conducting multimedia marketing campaigns.

The terminal features full motion video and stereo sound through which merchants feed promotions for loyalty programs, gift cards, product orders or credit applications. To dovetail with video advertising, merchants can also customize the terminal's faceplate with a unique color and logo.

"This terminal is a powerful, cost-effective, interactive customer touch point that opens up a whole new world of payments and promotions," said Christopher Justice, President of Ingenico, North America.

"We are confident that our customers will be ... drawn to the potential of a true multimedia platform for promoting their brands, delivering important messages to their customers and improving the customer experience through a fast and fun checkout," Justice added. "The iSC350 really can help turn the point of sale into a point of affinity. It arms merchants with power beyond payment."

The product accepts a broad range of payment types, including signature capture with a stylus and "tap and go" payments using near field communication technology. The terminal is Payment Card Industry PIN Entry Device 2.1 compliant, with a card reader that features Ingenico's On-Guard Card Swipe encryption technology. Card information is encrypted at the point of swipe.

For its video player, the iSC350 can obtain content or upgrade existing software from local or Internet-based sources that plug into a side-embedded universal serial bus port. Ingenico also offers optional managed services that facilitate access to secure services on the web and simplify delivery of multimedia imports. According to Ingenico, the terminal downloads software 10 percent faster than other leading brands and uses a 400 megahertz processor for extremely quick transaction speed.

The upper half of this sleek and ergonomic device contains the video screen, while the lower half is embedded with a recessed keypad. Between the upper and lower halves of the faceplate is the slot for card swipes. For merchants downloading a high volume of content, the terminal can be upgraded to hold 32 gigabytes of memory.

"Retailers are looking for nontraditional and innovative ways to reach and engage customers," said Lisa Shipley, Senior Vice President of Sales, North America for Ingenico. "The iSC350 is the ultimate terminal that truly meets the ever evolving needs of retailers, addressing the increasing pressures and expectations they face to guarantee secure transactions for their customers."


Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Board Studios