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Table of Contents

Lead Story

Transportation payments in transition

News

Industry Update

Financial reform bill passes Senate, interchange targeted

Why won't Apple take cash for iPads?

PCI SSC unveils new PTS requirements

Trade Association News

Selling Prepaid

Prepaid in brief

Prepaid's role in monetizing social media

A new benefits option for Floridians

Views

The drive to innovate

Scott Henry
VeriFone Inc.

Canada: An untapped marketplace

Jeffrey Shavitz
Charge Card Systems Inc.

Education

Street SmartsSM:
What does a merchant get for a PCI fee? - Part 1

Ken Musante
Eureka Payments LLC

The art of cross-marketing: How to maximize existing client relationships and boost sales

Peggy Bekavac Olson
Strategic Marketing

Consult your way to success

Tom Hennigan
Retail Cloud

Digging into PCI - Part 12: Maintain a policy that addresses information security for employees and contractors

Tim Cranny
Panoptic Security Inc.

A primer on accountability

Jeff Fortney
Clearent LLC

How to use technology to redefine today's economy

Daniel Burrus
Burrus Research Associates Inc.

Company Profile

NETSURION (formerly Vendor Safe Technologies)

New Products

Skimming alert system

VeriFone PED Authentication Service
Verifone Inc.

End-to-end bulwark

E3 Secure
Heartland Payment Systems Inc.

Inspiration

Change - it never changes

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

June 14, 2010  •  Issue 10:06:01

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SP
Prepaid in brief

NEWS

Wal-Mart's MoneyCard 'first' to offer cash back

In what it called a first in the prepaid card industry, Wal-Mart Stores Inc. said it added a cash-back incentive feature to the MoneyCard. When customers use the MoneyCard to buy gasoline, they will receive 1 percent cash back. The program expires Dec. 31, 2010. "We know our customers need to stretch their budgets wherever they can," said Jane Thompson, President of Wal-Mart Financial Services. "It's one more way we can help families save money."

Treasury urges citizens to prepare with prepaid

As part of National Hurricane Preparedness Week (May 23 to 29), the U.S. Department of the Treasury recommended that federal benefit check recipients who live along the Gulf Coast and Eastern seaboard "disaster-proof" their money by switching from paper checks to electronic payments.

The Treasury Department said hurricanes can cause mail delays and other problems that may prevent federal benefit paper checks from arriving on time. In the case of Hurricane Katrina, for example, tens of thousands of emergency payments had to be issued to evacuees who did not receive their checks, according to the Treasury Department. The federal agency suggests two electronic payment alternatives to paper checks:

Mercator maps prepaid globally

In Global Prepaid Card Market Potential Ranking 2010, Mercator Advisory Group provides an overview of the top international prepaid card markets worldwide. Based on 2008 data, the top prepaid markets are North America, Latin America, the Asia Pacific region and Europe.

The leading prepaid card categories are government, gift, open-loop, general purpose reloadable, payroll, incentive and campus cards, according to Mercator. In 2008, the 30 largest markets in the world represented $762.2 billion in funds loaded, the Boston-based consultancy said. Outside the United States, Germany, Italy, France, the U.K. and Spain are the "world's most promising markets for prepaid cards," Mercator added.

ANNOUNCEMENTS

eCommLink joins PCI SSC

Prepaid card processor eCommLink Inc. joined the PCI Security Standards Council (PCI SSC) as a participating organization. "Membership and participation in this internationally recognized organization impels us to maintain the highest standards and follow industry best practices to ensure customer security and satisfaction," said Victor Newsom, Chief Operations Officer and Executive Vice President of Business Development at eCommLink.

Global Cash Card wins award

Global Cash Card was recognized as the "Overall Winner" of the Paytech Magazine November 2009 issue AdQ Study. Paytech Magazine is the official publication of the American Payroll Association.

'First' ID protection service on stored-value card

Identity theft protection and resolution service provider ID Watchdog Inc. launched idCheck, which uses ID Watchdog's patent-pending technology to immediately identify whether unwitting consumers have been victims of identity theft. Distribution of the product on prepaid cards will be managed by InComm.

Former AmEx company rebrands itself

Having purchased American Express Co.'s minority interest in American Express Incentive Services LLC, Maritz Holdings Inc. renamed the company InteliSpend Prepaid Solutions LLC.

MoneyGram expands

MoneyGram International said Canada Post added over 3,000 new locations to the existing 3,000 MoneyGram agent locations in Canada. The expansion marks the final phase of a 2008 agreement to increase the number of MoneyGram money transfer outlets through the Canadian postal service, the company said.

Additionally, MoneyGram added Ukio bankas, a Lithuanian bank, to its global money transfer network.

nFinanSe adds more music downloads

Prepaid card processor nFinanSe Inc., in conjunction with entertainment partner Inspire, released Volume 2 of free music downloads on its online music site, nFinanSeMusic.com. The music, by new and emerging artists, is intended to attract young adults from 18 to 25 years old to the site, where nFinanSe can then promote its prepaid card products.

"We view nFinanSeMusic.com as a revolutionary new approach to brand marketing," said Jerry Welch, Chief Executive Officer at nFinanSe. "Simply put, it is event marketing meets technology and social media."

Mobile solution unveiled at Prepaid Expo Europe

U.K.-based Stanton Consultancy Ltd. launched its handheld mobile prepaid card sales solution at Prepaid Expo Europe, held in May 2010 in Brussels. Via SCL's UltraPoS automation system, mobile merchants can sell prepaid cards "on the move," SCL said.

"Mobilising prepaid services in this way allows retailers, or shopping mall owners, to take the sale of prepaid cards to their customers, targeting high footfall areas, relieving queues during busy periods, adding new capacity during seasonal hot spots and offering more convenient and quicker ways to purchase prepaid cards," said Ray Stanton, Managing Director at SCL.

Swapagift.com adds agent locations

Swapagift.com reported it now offers its gift card exchange service in over 685 agent locations nationwide. The service allows consumers to receive cash for unwanted gift cards. "We have seen an increase in gift card redemptions over the past several months," said Jason Wolfe, CEO of Swapagift.com. "Right now consumers are interested in getting cash, and being able to get cash on the spot without waiting is an added bonus."

TIO to offer mobile bill pay to Californians

Bill pay processor TIO Networks Corp. unveiled a mobile bill payment platform to allow Northern and Central California residents to pay bills via mobile phones. "TIO's mobile bill payment application will be free to download from Apple's App Store and will run on any iPhone OS powered devices such as iPod Touch, iPad and iPhone," said Chris Ericksen, Senior Vice President at TIO.

TSYS named Card Processor of the Year

Total Systems Services Inc. (TSYS) was named the 2010 Card Processor of the Year by Cards International. The international payment news source said TSYS "demonstrated its commitment to innovation in 2009 with the introduction of two new card products."

Utiba certified for Western Union program

Alternet Systems Inc. reported its partner Utiba Pte Ltd. is certified to participate in Western Union Co.'s Mobile Vendor Program. Utibe can now support Western Union services on its mobile wallet and mobile banking platforms.

PARTNERSHIPS

Bionic, Intercel ally for prepaid phone cards

Bionic Products Inc. and phone card company Intercel Telecoms Group Inc. signed an alliance to provide prepaid phone cards for bodegas and other stores in New York City. Beyond the functionality of the cards, Bionic expects the cards to be marketing vehicles for Bionic's energy drinks.

Deal struck to expand mobile money transfers

Denarii Systems LLC and Arias Financial Solutions, a product division of Microfinance International Corp., made a pact whereby Denarii will use the Arias remittance platform for back-end remittance processing and compliance monitoring of mobile money transfers conducted by customers in South America, Asia and the Middle East.

InComm Canada teams with Wonderland

InComm Canada signed an exclusive agreement with Canada's Wonderland to make prepaid admission ticketing products available at Toronto area grocery stores. Canada's Wonderland is billed as Canada's first theme park.

MoneyGram partnerships to expand services

MoneyGram signed a seven-year "super agency" agreement with Money Transfer International Ltd., a U.K.-based remittance and foreign currency exchange business. Through the agreement, MTI will lead the acquisition and management of new MoneyGram subagents in Denmark, Finland, Norway and Sweden, Moneygram said.

In other news, Moneygram reported that a partnership with Visa Inc. will allow consumers to transfer money from MoneyGram locations in the United States directly to Visa card accounts of recipients outside the United States. Moneygram said the program will enable funds to be received on Visa-branded credit and debit cards issued by Banco Industrial, a MoneyGram agent in Guatemala.

New TruCa$h loyalty program launched

National Home Services, a division of National Energy Corp., collaborated with prepaid provider DCR Strategies Inc. to roll out a prepaid incentive card for National Home Services customers. People who purchase energy efficient water heaters and enroll in the Green Billing Program will receive $50 gift cards, National Home Services said.

Parago taps PayPal for paperless rebates

Rebate card program provider Parago Inc. said it now offers rebates through PayPal Inc.'s online payment service. The move eliminates the need for printed paper checks, envelopes and postage to mail rebates, resulting in more ecofriendly promotional programs, Parago stated.

Wow Bao to use Mocapay platform

Lettuce Entertain You Enterprises Inc.'s Wow Bao teamed with Mocapay to provide the Chicago restaurant chain Wow Bao with Mocapay's customer marketing and gift card programs.

ACQUISITIONS

Leasing company to acquire Allianex

Kensington Leasing Ltd. reported that it entered into an agreement to acquire prepaid card provider Allianex LLC for $75,000 in cash, 575,000 shares of Kensington common stock and the assumption of Allianex's trade payables. Additionally, Kensington agreed to pay Allianex, in a combination of cash and Kensington common stock, 25 percent of earnings before interest, taxes, depreciation and amortization.

APPOINTMENTS

Butcher joins Neovia

U.K.-based online gambling service provider and Net+ prepaid card provider Neovia Financial PLC appointed Keith Butcher as Chief Financial Officer. Butcher worked as Finance Director at Datacash Group PLC and is expected to help Neovia reach the next stage in its development, said Mark Mayhew, CEO at Neovia.

iBasis appoints Lyppens

International long distance phone carrier iBasis named Roelant Lyppens to the position of CFO. Most recently an Executive Director at MeesPierson, he replaces Richard Tennant, who is retiring, iBasis said. Tennant joined iBasis in October 2001 as CFO and served concurrently as Senior Vice President of Finance and Administration and as Corporate Treasurer.

MasterCard taps Ong

MasterCard hired Andrew Ong as Group Head, Global Person-to-Person Payments. Ong, the former Regional Vice President and Managing Director in Western Union's North Asia region and board member of the Western Union Foundation, is tasked with advancing MasterCard's leadership in payment services through the company's MoneySend platform.


For more stories from SellingPrepaid E-Magazine, as well as breaking news and forums devoted to the prepaid sphere, please visit SellingPrePaid.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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