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Table of Contents

Lead Story

Industry evolution demands adaptation

News

Industry Update

A new chapter in Cynergy's story

PCI SSC combats skimming with new merchant resource

Taking the industry's temperature

Gucci accuses processor, others of aiding sale of knockoffs

WSAA welcomes feet on the street

Super LINC a Marquis event

Features

Shaping a well-rounded payment company

Payment companies get ink on Inc. 5000

Providing clarity to contracts

Selling Prepaid

Prepaid in brief

Experts counter prepaid's 'gotchas'

Prepaid cards reduce balance inquiry blues

Cherie M. Fuzzell
FirstView Financial

Cheers for card payments at U.K. private school

Views

A path for success when stakes are highest

Biff Matthews
CardWare International

Education

Street SmartsSM:
Strategic elements in business and blackjack

Jon Perry and Vanessa Lang
888quikrate.com

MLSs without borders

Caroline Hometh
Payvision

Digging into PCI - Part 2: Securing the network

Tim Cranny
Panoptic Security Inc.

Do's and don'ts of merchant mining

Jeff Fortney
Clearent LLC

Negotiating agreements in the Great Recession

Adam Atlas
Attorney at Law

Company Profile

CoCard Marketing Group LLC

New Products

Dynamic referral management

PaymentCycle
LendingCycle Inc.

Protecting data, easing compliance

MerchantWARE TransPort
Merchant Warehouse

Inspiration

Your beliefs about money matter

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

September 14, 2009  •  Issue 09:09:01

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Trade News Association
WSAA welcomes feet on the street

The Western States Acquirers Association will hold its sixth annual conference from Oct. 14 to 15, 2009, at the Sheraton Park Hotel at the Anaheim Resort, located directly across the street from Disneyland.

This year's conference features Mark Dunn's Field Guide Seminar; payments industry update from industry veteran Paul Martaus; forum panel discussions; breakout sessions on security and compliance; passes to Disney-land; exhibit hall with vendors; networking receptions; and keynote speaker Craig Virgin, a three-time Olympic distance runner.

A straightforward mission

"We're a real simple organization," said Steve Eazell, Director, National Sales and Marketing for San Diego-based Secure Payment Systems Inc. "We look at this event - as we always have - as an MLS [merchant level salesperson] show. We want the feet on the street to feel that this is something that is designed around them. And we guarantee that not a single moment will be lost time. It's really all about helping them get out there and be fresher and more motivated."

An opening night reception - with food and an open bar - will be held for MLSs to network with exhibit hall vendors. The conference will offer open discussion forums on payment gateways and security, the Payment Card Industry Data Security Standard, as well as how to deal with economic ebbs and flows, generate more revenue opportunities, and improve merchant account retention.

An enriching incubator

"This is something very different for us," Eazell said. "We're going to have some well-known industry pundits addressing the questions and concerns associated with surviving in today's economy. And Paul Martaus, as he does every year, will speak on industry updates. He is quite entertaining, but more importantly he knows his stuff and is always well received." Eazell expects the event will be educational and pleasurable while addressing every facet of what's occurring in the industry today. "It's going to be educational and entertaining," he said. "And there is something special about that face-to-face, press-the-flesh kind of environment that really can't be duplicated. However, we realize that in taking an MLS off the streets for even a couple of days, we know we have to speak to them directly and offer them value or they won't come back," Eazell added.

For more information, visit www.westernstatesacquirers.com/html/register.html.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems