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Table of Contents

Lead Story

Work that net:
The ABCs of online social networking

News

Industry Update

AmEx green with Web access

UIGEA, WTO rules at odds

Alternative currencies - better with plastic?

In the OTA we trust

Slaying the breach elephant

Selling Prepaid

Prepaid in brief

Complexities, solutions for prepaid fraud

Key players in Health Care 2.0

Unity and beyond

Views

Social networking's impact on payments

Patti Murphy
The Takoma Group

A bigger bite for Visa, MasterCard

Ken Musante
Humboldt Merchant Services

Go remote: Boost security and profits

Stuart Taylor
Hypercom Corp.

Education

Street SmartsSM:
Blog on, link in, tweet out

Jon Perry and Vanessa Lang
888QuikRate.com

Marketing with social networks

Vicki M. Daughdrill
Small Business Resources LLC

Much ado about Twitter

Nancy Drexler
SignaPay Ltd.

Summiting the social networks

Dale S. Laszig
DSL Direct LLC

Payments and social networking:
A legal perspective

Adam Atlas
Attorney at Law

Level 4: The small-merchant PCI challenge

Joan Herbig
ControlScan

Company Profile

Global eTelecom Inc.

New Products

A new skimming antidote

Anti-Skim ATM Security Solution
ADT Security Services Inc.

Gift card network at your service

SparkBase 3.0
SparkBase

Inspiration

Lifelong learning: A business strategy

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

April 27, 2009  •  Issue 09:04:02

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In the OTA we trust

The Authentication and Online Trust Alliance, which counts leading financial institutions and global businesses among its members, shortened its name to Online Trust Alliance to reflect the organization's expanding mission of enhancing the trust, confidence and protection of online businesses and consumers worldwide.

"When we started in 2004, we were dealing with fraudulent e-mails, the lack of authentication and the impact phishing exploits were making regarding legitimate brands," said Craig Spiezle, Chairman and founder of the OTA. "Accounts were being compromised, and that was the root of the problem."

Spiezle noted that the OTA soon realized lack of authentication wasn't the only issue to address. "It also involved accreditation, reputation and supporting standards like extended validation certificates," he said. "Our mission hasn't changed. It's still about online trust; authentication is just one tactic in the arsenal of the problem that we're dealing with." Spiezle also said the original name "didn't translate well internationally, since authentication was more of a U.S. term."

Security loves company

To help bolster trust in online transactions, the OTA held its 2009 Online Trust Town Hall Meeting and E-mail Authentication Roundtable at the Palace Hotel in San Francisco April 23, 2009. The meeting addressed best practices, common omissions and weaknesses, and how to help financial service companies and other businesses implement effective security measures.

"E-mail authentication is so important because spoofing and phishing are really rampant, and unfortunately, consumer perceptions about our industry are reality," Spiezle said. "The question we need to address is 'How do we get this implemented with 100 percent of the businesses out there?'" Spiezle believes the answer is for all stakeholders to work together to strengthen overall trust in the e-commerce world.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems