Page 16 - gs210201
P. 16

View







          Insider’s report
              on payments




        U.S. unbanked                                           This concept may fit in emerging markets where bank

                                                                branches are scarce and poor people need ways to transact,
        numbers falling                                         but I don't see the case for it in the United States. Americans
                                                                who can't afford bank accounts—or basic expenses—aren't
                                                                going to be interested in converting what little cash they
        By Patty Murphy                                         have to volatile cryptocurrencies.
        ProScribes Inc.                                         As the FDIC noted in its report, a significant number of
                                                                Americans have no  savings  for unexpected  expenses  or
                 he percentage of  Americans that don't use     emergencies—35.8 percent  of all  households. Moreover,
                 banks hit an all-time low in 2019. While the   37 percent of households could not cover an emergency
                 numbers may inch up due to the economic fall-  expense of $400 using only cash, savings or a credit
        T out from COVID-19, at nearly 95 percent of all        card they could pay in full following their next monthly
        households, the U.S. banked population is strong.       statement. Here's another telling data point from the FDIC
                                                                report: nearly one in five households (19.7 percent) don't
        Only  about  7.1  million  households  (5.4  percent  of  all   have credit scores, which makes it even harder to obtain
        households) in the United States were unbanked in 2019,   credit for emergency expenses. The situation is even more
        according How American Banks: Household Use of Banking   dire  among  unbanked households:  nearly three in  four
        and Financial Services, 2019 FDIC Survey, released in late   (74 percent) have no savings for unexpected expenses or
        2020 by the Federal Deposit Insurance Corp. That's the   emergencies; 80.2 percent do not have credit scores.
        lowest number since the FDIC began surveying consumers
        on their banking practices in 2009. Back then, 7.6 percent   P2P use highest among banked Americans
        of households were unbanked, meaning no one in those
        households had checking or savings accounts at federally   Nonbank P2P services, like the PayPal unit Venmo, also
        insured banks or credit unions. FDIC data indicates the   get touted as banking alternatives for the unbanked.
        unbanked population peaked in 2011, at 8.2 percent of   But as the FDIC's survey revealed, fewer than one in 10
        households.                                             unbanked households (just 8.8 percent) use nonbank P2P
                                                                services, compared with nearly one in three (32.3 percent)
        In a postscript to the report, the FDIC noted that while   of banked households.
        the data reflects what was going on in 2019, most of the
        analysis was done n 2020. And the COVID-19 pandemic     Meanwhile, a survey Venmo conducted of its users
        may  have thrown  more Americans  out of the  banking   suggested folks who use the service really like it (89
        system.                                                 percent), and that nearly half (47 percent) would use their
                                                                Venmo app at merchant checkouts if they had the option.
        The sad but very real fact is that being unbanked is
        more about income than preferences. Some Americans      Asked to rank the categories of items they would most
        dislike banks enough to stay clear of them: 56.2 percent   likely purchase using Venmo, the top vote getters were
        of respondents said they had no interest in having      clothing, shoes and accessories; restaurants and beverages;
        bank accounts; just 24.8 percent were very or somewhat   groceries; and food delivery.
        interested, the  FDIC reported. But socioeconomic
        circumstances present the biggest obstacles; many folks   I admit I'm a happy Venmo user. I use the app to pay small,
        simply can't afford bank accounts.                      independent businesses, like the dog's veterinarian and
                                                                some artists I support. It's really no more of a hassle for me
        Crypto currencies not the answer                        to send payment instructions from my phone than it is to
                                                                pull out a card while I'm at the POS, and there's no need
        As senior editor for The Green Sheet, I often receive news   to touch a POS device that countless others have touched.
        of emerging technologies and payment form factors,      Plus, it's a near instantaneous payment.
        like cryptocurrencies, that could help move unbanked
        consumers into the banking mainstream. One example is   Users can tie prepaid debit cards to Venmo accounts,
        crypto ATMs, which help consumers convert greenbacks    which makes it a viable option for the unbanked.
        into cryptocurrency, which they then can use to stash cash
        and invest.                                             Patti Murphy is senior editor at  The  Green  Sheet  and co-host of the
                                                                Merchant Sales Podcast. Follow her on Twitter @GS_PayMaven.
        16
   11   12   13   14   15   16   17   18   19   20   21