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Connecting and
Letter from the editor Beyond

t the start of 2021, all of us at The Green Sheet
are filled with gratitude for you, our readers
and partners, for your support as we carry Contact us today
A out our mission to assist professionals in the
payments industry. In particular, we offer resources
to the feet on the street who provide merchants an
expanding array of products and services to make their For your personal
endeavors more efficient and profitable. Hats off to all
who stepped up to help others find new opportunities
in a year that brought unprecedented upheaval.
Discovery Call
Members of our Advisory Board are among those who
have navigated the COVID-19 pandemic with success
and helped others to do the same. This issue's lead ar-
ticle shares more of their insights in the third and fi-
nal installment of a Q&A addressing successes, lessons
learned and thoughts on transitioning to 2021.
Our contributors have also shared advice on getting
off to a strong start in the new year. They've discussed
what the likely trends and challenges will be in 2021;
nine resolutions to make a fresh start for your business;
and six predictions for the coming year. They've also
explored the strategic planning process, which involves
evaluating your product lineup and ensuring you have
the right programs and products that add real value to
your merchant base; the need for merchants to up their
game and restructure every aspect of the customer Spotlight Innovator Pages, Video Marketing,
journey as the world rapidly shifts to digital channels;
and how the new norms brought on by the pandemic Resource Guides, Target Email Campaigns.
are forcing consumers and merchants to rethink prefer-
ences for legacy payments, like cash.
Amplify your message across
News stories highlighted in this issue include a UK Su-
preme Court ruling that could cost Mastercard billions channels. Expand your reach
of dollars; the ATM industry's loss of long-time leader
LeRoy Huntimer; Randy Vanderhoof's leaving a stron- with pioneering, one-of-a-kind,
ger payments sphere upon his retirement; a warning multimedia promotions and
to brace for heightened fraud in 2021; and Visa's deci-
sion to pump the brakes on interchange rate hikes. On campaigns. Partner with us today.
the tradeshow front, the MPC Digital Commerce Event
plans to significantly expand its scope—with the help
of new partners.
Rick Aston
In addition to our customary company and new prod- Media Partnership Specialist
uct profiles, as well as updates on milestones in pay-
ments, you'll find reflections on what life will look like Rick@greensheet.com
when the pandemic is contained and we can resume
social and commercial activities with gusto. We look 707-284-1693
forward to learning of your latest developments at
press@greensheet.com, and we'll welcome your feedback
at greensheet@greensheet.com.

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